SU

Sugar Capital

VC
New York, NYWebsite

Sugar Capital is a Pre-Seed, Seed venture capital firm based in New York, NY investing in Other. The firm typically writes $150K–$1.5M checks and has 18 portfolio companies in our records.

Check size
$150K–$1.5M
Portfolio
18 companies on record
Partners
1 listed
AUM
$93M
Stage
Pre-Seed, Seed
Sectors
Other
HQ
New York, NY

Last verified: 2026-05-30

How to approach: warm intro preferred
Stage

Pre-Seed, Seed

Check Size

$150K – $1.5M

AUM

$93M

Portfolio

18+ companies

Team

1 partner

Investor activity
Investments in last 12 months: 0

Investment Thesis

Invests in innovative startups disrupting the future of commerce, including E-commerce enablement tools, Consumer experiences, and Retail products.

How Sugar Capital invests

Sugar Capital is a vc firm based in New York, NY. The firm invests at the Pre-Seed, Seed stages, with a focus on Other. It does not invest in Hardware.

Sugar Capital typically writes checks of $150K–$1.5M per investment, backed by approximately $93M in assets under management.

Sugar Capital has backed 18 companies in our records, including Italic, PopCom, 神田屋鞄製作所.

Partners & Team

BS

Brian Sugar

General Partner

E-commerce
Retail Enablement
Direct-to-Consumer

Industry Focus

Invests In

Other

Does Not Invest In

Hardware

Portfolio Companies (18)

Other

IT

Italic

E-commerce
PO

PopCom

Retail Tech
神田

神田屋鞄製作所

北本

北本市議会

皆藤

皆藤愛子にプレゼンせよ!

葬仙

葬仙 MEMORIAL CEREMONY

エス

エステサロンさくら

エス

エステサロンH&Y

ソワ

ソワンドセレネ

ビュ

ビューティスポットセレネ

How to pitch Sugar Capital
  • Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • Lead with your fit in Other — the sectors they actively back.
  • Size your ask to their typical $150K – $1.5M check.
  • warm intro preferred
  • Address your outreach to a specific partner, such as Brian Sugar, General Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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