ST

Starting Line

VC
Chicago, ILWebsite
How to approach: cold outreach ok
Stage

Pre-Seed, Seed

Check Size

$300K – $3.0M

AUM

$77M

Portfolio

33+ companies

Team

5 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Starting Line invests in consumer and B2B startups that are reshaping how people sell, buy, and work globally.

Meet the Team

SH

Scott Holloway

Managing Partner

consumer
growth & product
operations
EG

Ezra Galston

Partner

consumer products
consumer services
early stage seed
HZ

Haley Zollo

Partner

AO

Ade Olonoh

Venture Partner

consumer
early stage
product focused startups
HK

Haley Kwait Zollo

Partner

consumer brands
seed investing
growth strategy

Industry Focus

Invests In

SaaS
Other
Consumer
Enterprise

Portfolio Companies (33)

Other

HO

Home Chef

Consumer Enablement
HA

Hallow

B2B SaaS
CA

Cameo

RE

Reclip

MA

Made in Cookware

AA

Aavia

AI

Airvet

AT

Athena Security

BO

Boom

CL

Clyde

How to pitch Starting Line
  • Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • Lead with your fit in SaaS, Other, Consumer — the sectors they actively back.
  • Size your ask to their typical $300K – $3.0M check.
  • cold outreach ok
  • Address your outreach to a specific partner, such as Scott Holloway, Managing Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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