Shrug Capital
Shrug Capital is a Pre-Seed, Seed venture capital firm based in San Francisco, CA investing in Consumer, Other. The firm typically writes $50K–$250K checks and has 2 portfolio companies in our records.
- Check size
- $50K–$250K
- Portfolio
- 2 companies on record
- Partners
- 5 listed
- AUM
- $125M
- Stage
- Pre-Seed, Seed
- Sectors
- Consumer, Other
- HQ
- San Francisco, CA
Last verified: 2026-05-04
Pre-Seed, Seed
$50K – $250K
$125M
2+ companies
5 partners
Investment Thesis
Shrug Capital invests in early-stage consumer experiences focusing on digital relationships, fitness, and self-improvement.
How Shrug Capital invests
Shrug Capital is a vc firm based in San Francisco, CA. The firm invests at the Pre-Seed, Seed stages, with a focus on Consumer, Other.
Shrug Capital typically writes checks of $50K–$250K per investment, backed by approximately $125M in assets under management.
Shrug Capital has backed 2 companies in our records, including DoNotPay, ROAM.
Partners & Team
Industry Focus
Invests In
Portfolio Companies (2)
Other
DoNotPay
ROAM
- •Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
- •Lead with your fit in Consumer, Other — the sectors they actively back.
- •Size your ask to their typical $50K – $250K check.
- •warm intro preferred
- •Address your outreach to a specific partner, such as Niv D, Managing Partner.
- •A warm introduction beats a cold email. Get matched and request an intro.
Featured In
Browse More Investors
Fundraising resources
Frequently Asked Questions
See if Shrug Capital is a match for your startup
Upload your pitch deck to see how well you match with Shrug Capital and 10,000+ other investors.
Is this your profile? Request a correction or removal