SH

Shrug Capital

VC
San Francisco, CAWebsite
How to approach: warm intro preferred
Stage

Pre-Seed, Seed

Check Size

$50K – $250K

AUM

$125M

Portfolio

2+ companies

Team

5 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Shrug Capital invests in early-stage consumer experiences focusing on digital relationships, fitness, and self-improvement.

Meet the Team

ML

Moshe Lifschitz

Managing Partner

ND

Niv D

Managing Partner

KB

Kyle Behag

Executive Assistant

PR

Peter Rousseau

Chief Operating Officer

NB

Nikhil Basu Trivedi

Partner

Consumer
Social
Fitness

Industry Focus

Invests In

Consumer
Other

Portfolio Companies (2)

Other

DO

DoNotPay

Consumer Tech
RO

ROAM

Social Networking

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Frequently Asked Questions

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