Stage
Pre-Seed, Seed
Check Size
$50K – $250K
AUM
$125M
Portfolio
2+ companies
Team
5 partners
Investor activity
Investments in last 12 months: 0Investment Thesis
Shrug Capital invests in early-stage consumer experiences focusing on digital relationships, fitness, and self-improvement.
Meet the Team
Industry Focus
Invests In
Consumer
Other
Portfolio Companies (2)
Other
DO
DoNotPay
Consumer Tech
RO
ROAM
Social Networking
How to pitch Shrug Capital
- •Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
- •Lead with your fit in Consumer, Other — the sectors they actively back.
- •Size your ask to their typical $50K – $250K check.
- •warm intro preferred
- •Address your outreach to a specific partner, such as Moshe Lifschitz, Managing Partner.
- •A warm introduction beats a cold email. Get matched and request an intro.
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