RE

Retail Foundry

VC
Austin, TXWebsite

Retail Foundry is a Pre-Seed, Seed venture capital firm based in Austin, TX investing in Other, Consumer, Developer Tools. The firm typically writes $100K–$3.0M checks and has 14 portfolio companies in our records.

How to approach: warm intro preferred
Stage

Pre-Seed, Seed

Check Size

$100K – $3.0M

Portfolio

14+ companies

Team

1 partner

Investor activity
Investments in last 12 months: 0

Investment Thesis

Sector-specific fund focused on retail innovation and next-gen CPG solutions.

How Retail Foundry invests

Retail Foundry is a vc firm based in Austin, TX. The firm invests at the Pre-Seed, Seed stages, with a focus on Other, Consumer, Developer Tools, AI / ML.

Retail Foundry typically writes checks of $100K–$3.0M per investment.

Retail Foundry has backed 14 companies in our records, including ShelfSmart, Peloton, Harry's.

Meet the Team

SC

Sarah Cho

Founding Partner

Retail Analytics
Fan Engagement
Marketplaces

Industry Focus

Invests In

Other
Consumer
Developer Tools
AI / ML

Portfolio Companies (14)

Other

SH

ShelfSmart

Retail Analytics
PE

Peloton

Fitness·IPO·Brand Foundry Ventures

Interactive fitness platform known for its exercise equipment and subscription services.

HA

Harry's

Grooming·Acquired·Brand Foundry Ventures

Direct-to-consumer brand offering razors and grooming products.

BO

Bonobos

Apparel·Acquired by Walmart·Brand Foundry Ventures

Men's clothing brand known for its stylish and comfortable menswear.

AL

Allbirds

Footwear·IPO·Brand Foundry Ventures

Sustainable footwear brand focused on eco-friendly materials.

WA

Warby Parker

Eyewear·IPO·Brand Foundry Ventures

Direct-to-consumer eyewear brand offering stylish glasses and sunglasses.

BI

Birchbox

Beauty·Growth stage·Brand Foundry Ventures

Beauty subscription box service delivering curated beauty products.

LO

LOLA

Beauty/Wellness·Growth stage·Brand Foundry Ventures

Feminine wellness products brand focusing on organic and natural ingredients.

TH

The Wing

Consumer Services·Growth stage·Brand Foundry Ventures

Members-only co-working space designed for women.

GL

Glossier

Beauty·Growth stage·Brand Foundry Ventures

Direct-to-consumer cosmetics brand known for its skincare and makeup products.

How to pitch Retail Foundry
  • Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • Lead with your fit in Other, Consumer, Developer Tools — the sectors they actively back.
  • Size your ask to their typical $100K – $3.0M check.
  • warm intro preferred
  • Address your outreach to a specific partner, such as Sarah Cho, Founding Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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