PR

Propensity Fund

VC
San Francisco, CA

Propensity Fund is a Pre-Seed, Seed venture capital firm based in San Francisco, CA investing in Other, AI / ML, SaaS. The firm typically writes $250K–$1.5M checks and has 77 portfolio companies in our records.

Check size
$250K–$1.5M
Portfolio
77 companies on record
Partners
1 listed
Stage
Pre-Seed, Seed
Sectors
Other, AI / ML, SaaS, EdTech, Real Estate, Healthcare, Developer Tools, Fintech, Security, Consumer, Food / AgTech, Marketplace, Enterprise
HQ
San Francisco, CA
AUM
Not in our records

Last verified: 2026-05-13

How to approach: warm intro preferred
Stage

Pre-Seed, Seed

Check Size

$250K – $1.5M

Portfolio

77+ companies

Team

1 partner

Investor activity
Investments in last 12 months: 0

Investment Thesis

Propensity Fund invests in early-stage startups driving marketing and advertising innovation through AI and automation.

How Propensity Fund invests

Propensity Fund is a vc firm based in San Francisco, CA. The firm invests at the Pre-Seed, Seed stages, with a focus on Other, AI / ML, SaaS, EdTech, Real Estate. It does not invest in Hardware, Deep Tech.

Propensity Fund typically writes checks of $250K–$1.5M per investment.

Propensity Fund has backed 77 companies in our records, including PredictReach, PersonaScope, Apica.

Partners & Team

JR

Jonathan Reyes

Founding GP

AI-driven AdTech
Marketing Innovation

Industry Focus

Invests In

Other
AI / ML
SaaS
EdTech
Real Estate
Healthcare
Developer Tools
Fintech
Security
Consumer
Food / AgTech
Marketplace
Enterprise

Does Not Invest In

Hardware
Deep Tech

Portfolio Companies (77)

Other

PR

PredictReach

AdTech
PE

PersonaScope

Marketing Tech
AP

Apica

Software / IT / Monitoring & DevOps·Growth (expansion / scale-up stage)

Provides software monitoring: real-time performance, uptime, capacity to ensure user experience & IT operations optimization

AX

AX Semantics

AI / Content Automation / SaaS·Growth / Series A-B (likely)

Automated text/content generation for e-commerce, media, etc.

BI

Big Think

EdTech / Content / SaaS·Growth

Expert-driven video education platform for organizations & personal development (BigThinkEdge)

BL

Blueprint

Software & IT / SaaS·Unknown

Platform (I believe for planning / fitness?) — there are a few “Blueprint” names; under RAC, likely SaaS planning tool

CA

casavi

PropTech / SaaS·Unknown

Property / Real estate software (property management / tenant communication)

CA

CauseMatch

SaaS / Social Tech·Unknown

Crowdfunding / donor management for nonprofits

CI

CircleLink Health

HealthTech / SaaS·Unknown

Home-based chronic care platform / healthcare coordination

CL

Clockworks Analytics

Data / Analytics·Unknown

Analytics / data / SaaS

How to pitch Propensity Fund
  • Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • Lead with your fit in Other, AI / ML, SaaS — the sectors they actively back.
  • Size your ask to their typical $250K – $1.5M check.
  • warm intro preferred
  • Address your outreach to a specific partner, such as Jonathan Reyes, Founding GP.
  • A warm introduction beats a cold email. Get matched and request an intro.

Featured In

Browse More Investors

Fundraising resources

Frequently Asked Questions

See if Propensity Fund is a match for your startup

Upload your pitch deck to see how well you match with Propensity Fund and 10,000+ other investors.

Is this your profile? Request a correction or removal