PL

Players Fund — Pre-Seed & Seed VC Firm ($50K–$300K Checks)

VC
Profile updated October 2026Website

Players Fund is a Pre-Seed, Seed venture capital firm investing in Fintech, SaaS, AI / ML. The firm typically writes $50K–$300K checks and has 29 portfolio companies in our records.

Check size
$50K–$300K
Portfolio
29 companies on record
Partners
8 listed
Stage
Pre-Seed, Seed
Sectors
Fintech, SaaS, AI / ML, Marketplace, Consumer, Security, Healthcare
AUM
Not in our records

Last verified: 2026-10-26

How to approach: warm intro preferred
Stage

Pre-Seed, Seed

Check Size

$50K – $300K

Portfolio

29+ companies

Team

8 partners

Investor activity
Last known investment: 2026Investments in 2026: 4

Investment Thesis

Invests in technical founders at pre-seed and seed across software infrastructure, fintech, cyber, compute, and health, with an athlete-backed network that can be useful for sports-adjacent software. The fund explicitly targets technical companies and early stages, making it a strong fit for NIL infrastructure.

How Players Fund invests

Players Fund is a vc firm. The firm invests at the Pre-Seed, Seed stages, with a focus on Fintech, SaaS, AI / ML, Marketplace, Consumer.

Players Fund typically writes checks of $50K–$300K per investment.

Investing since at least 2024, Players Fund has backed 29 companies in our records, including Stealth, Pluto Security, Peace. Its most recent recorded investment was in 2026, with 4 investments logged in 2026.

Partners & Team

GB

George Burrough

Co-Founder

RB

Ruari Bell

Co-Founder and Managing Partner

Ruari Bell, Co-Founder and Managing Partner at The Players Fund, recognised in Forbes 30 Under 30 Europe.

JM

Jonathan McCallum

Corporate Venture Operations Lead

SR

Srishti Rakhecha

Founder Associate

U

Unknown

GP

Sports Tech
Technical Founders
Fintech
DJ

Dame Jessica Ennis-Hill

Partner

Dame Jessica Ennis-Hill, partner at The Players Fund, crossing the finish line at London 2012.

NP

Nikita Parris

Partner

Nikita Parris, partner at The Players Fund, playing football for England.

CS

Chris Smalling

Partner

Chris Smalling, partner at The Players Fund, playing for Roma against Juventus.

Industry Focus

Invests In

Fintech
SaaS
AI / ML
Marketplace
Consumer
Security
Healthcare

Recent Activity

Invested in Zaro

2026 · portfolio records

Invested in Peace

2026 · portfolio records

Invested in Pluto Security

2026 · portfolio records

Invested in Stealth

2026 · portfolio records

Invested in Hexagon Cup

2025 · portfolio records

Invested in WHOOP

2025 · portfolio records

Invested in Shortcat

2025 · portfolio records

Invested in Tano

2025 · portfolio records

Portfolio Companies (29)

2026

ST

Stealth

AI / Professional Services·Pre-Seed

AI-supported expert services for small businesses.

PL

Pluto Security

Cybersecurity·Seed

Security for enterprise AI tools, applications and agents.

PE

Peace

Consumer AI·Pre-Seed

AI-powered experiences that bring physical play and storytelling together.

ZA

Zaro

AI / Software·Pre-Seed

A workspace connecting company data, AI agents and custom applications.

2025

CO

Connectome Health

Health·Pre-Seed

Technology for measuring and monitoring brain health.

AR

Arte

Cybersecurity·Pre-Seed

Cybersecurity software that helps teams prioritise and remediate issues across their security tools.

CO

Compute Desk

FinTech·Pre-Seed

Financial infrastructure for pricing, trading and financing AI compute.

EX

Extrian

AI Research·Pre-Seed

AI research focused on modelling human interaction.

WH

WHOOP

Wearables·Growth

Wearable health, recovery and performance insights.

HE

Hexagon Cup

Sports·Seed+

An international team-based padel competition.

How to pitch Players Fund
  • •Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • •Lead with your fit in Fintech, SaaS, AI / ML — the sectors they actively back.
  • •Size your ask to their typical $50K – $300K check.
  • •warm intro preferred
  • •Address your outreach to a specific partner, such as George Burrough, Co-Founder.
  • •A warm introduction beats a cold email. Get matched and request an intro.

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