PL

Planning Capital

VC
London, UK

Planning Capital is a Pre-Seed, Seed venture capital firm based in London, UK investing in Real Estate, SaaS, Enterprise. The firm typically writes $250K–$750K checks and has 2 portfolio companies in our records.

Check size
$250K–$750K
Portfolio
2 companies on record
Partners
5 listed
Stage
Pre-Seed, Seed
Sectors
Real Estate, SaaS, Enterprise
HQ
London, UK
AUM
Not in our records

Last verified: 2026-05-30

How to approach: cold outreach ok
Stage

Pre-Seed, Seed

Check Size

$250K – $750K

Portfolio

2+ companies

Team

5 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Targets early-stage startups focused on digital tools for urban planning, modular housing, and construction tech. Emphasis on companies addressing global housing challenges with innovative solutions.

How Planning Capital invests

Planning Capital is a vc firm based in London, UK. The firm invests at the Pre-Seed, Seed stages, with a focus on Real Estate, SaaS, Enterprise.

Planning Capital typically writes checks of $250K–$750K per investment.

Planning Capital has backed 2 companies in our records, including MetricMod, UrbanFlow.

Partners & Team

EF

Ellie Freeman

GP

Housing Innovation
Urban Tech
Construction Efficiency
RW

Richard W. Bell, Jr.

General Partner

Wealth Management
Financial Planning
High-Net-Worth Clients
Institutions
Trust & Estate Planning
DB

Dan Brady, CFP®, CPA, MBA

Partner, Regional Director, Wealth Advisor

Investment Management
Tax Advisory
Retirement Income Planning
Estate & Trust Strategies
DB

Daniel B. Brady

Partner

Investment Management
Tax Advisory
Trust & Estate Strategies
Retirement Income
Executive Compensation
Generational Wealth Planning
R"

Richard "Rick" Bell Jr.

Partner, Regional Director, Wealth Advisor

Wealth Management
Financial Planning
Investment Advisory

Industry Focus

Invests In

Real Estate
SaaS
Enterprise

Portfolio Companies (2)

Other

ME

MetricMod

Modular Construction
UR

UrbanFlow

B2B SaaS for Urban Planning
How to pitch Planning Capital
  • Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • Lead with your fit in Real Estate, SaaS, Enterprise — the sectors they actively back.
  • Size your ask to their typical $250K – $750K check.
  • cold outreach ok
  • Address your outreach to a specific partner, such as Ellie Freeman, GP.
  • A warm introduction beats a cold email. Get matched and request an intro.

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