Peterson Ventures
Peterson Ventures is a Seed venture capital firm based in Salt Lake City, UT investing in Other. The firm typically writes $500K–$2.0M checks and has 10 portfolio companies in our records.
- Check size
- $500K–$2.0M
- Portfolio
- 10 companies on record
- Partners
- 3 listed
- AUM
- $550M
- Stage
- Seed
- Sectors
- Other
- HQ
- Salt Lake City, UT
Last verified: 2026-06-06
Seed
$500K – $2.0M
$550M
10+ companies
3 partners
Investment Thesis
Focuses on seed-stage consumer software and commerce platforms driving market disruption.
How Peterson Ventures invests
Peterson Ventures is a vc firm based in Salt Lake City, UT. The firm invests at the Seed stage, with a focus on Other.
Peterson Ventures typically writes checks of $500K–$2.0M per investment, backed by approximately $550M in assets under management.
Peterson Ventures has backed 10 companies in our records, including Cart.com, Lucidpress, Athleisure footwear brand made with wool.
Partners & Team
Industry Focus
Invests In
Portfolio Companies (10)
Other
Cart.com
Lucidpress
Athleisure footwear brand made with wool
Modern, consumer-friendly life insurance
AI-driven screening & hiring solutions
Graphical web applications for collaboration
Network for care collaboration
Shopify app for returns and exchanges
AI as a Service (AIaaS) empowering ecommerce brands to accelerate sales and delight customers with personalize
An automated hiring platform
- •Raising at Seed? You're squarely in their sweet spot.
- •Lead with your fit in Other — the sectors they actively back.
- •Size your ask to their typical $500K – $2.0M check.
- •warm intro preferred
- •Address your outreach to a specific partner, such as Ilana Stern, General Partner.
- •A warm introduction beats a cold email. Get matched and request an intro.
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