PE

Peterson Ventures

VC
Salt Lake City, UTWebsite
How to approach: warm intro preferred
Stage

Seed

Check Size

$500K – $2.0M

AUM

$550M

Portfolio

10+ companies

Team

3 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Focuses on seed-stage consumer software and commerce platforms driving market disruption.

Meet the Team

IS

Ilana Stern

General Partner

TJ

Taylor Jones

General Partner

BC

Ben Capell

Partner

E-commerce
Enterprise SaaS

Industry Focus

Invests In

Other

Portfolio Companies (10)

Other

CA

Cart.com

E-commerce Platform
LU

Lucidpress

Content SaaS for creators
AT

Athleisure footwear brand made with wool

MO

Modern, consumer-friendly life insurance

AI

AI-driven screening & hiring solutions

GR

Graphical web applications for collaboration

NE

Network for care collaboration

SH

Shopify app for returns and exchanges

AI

AI as a Service (AIaaS) empowering ecommerce brands to accelerate sales and delight customers with personalize

AN

An automated hiring platform

How to pitch Peterson Ventures
  • Raising at Seed? You're squarely in their sweet spot.
  • Lead with your fit in Other — the sectors they actively back.
  • Size your ask to their typical $500K – $2.0M check.
  • warm intro preferred
  • Address your outreach to a specific partner, such as Ilana Stern, General Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

Featured In

Browse More Investors

Fundraising resources

Frequently Asked Questions

See if Peterson Ventures is a match for your startup

Upload your pitch deck to see how well you match with Peterson Ventures and 10,000+ other investors.

Is this your profile? Request a correction or removal