PA

Parlay Capital — Pre-Seed & Seed VC Firm ($50K–$250K Checks)

VC
New York, New YorkWebsite

Parlay Capital is a Pre-Seed, Seed venture capital firm based in New York, New York investing in SaaS, Other, AI / ML. The firm typically writes $50K–$250K checks and has 11 portfolio companies in our records.

Check size
$50K–$250K
Portfolio
11 companies on record
Partners
3 listed
Stage
Pre-Seed, Seed
Sectors
SaaS, Other, AI / ML, Consumer
HQ
New York, New York
AUM
Not in our records

Last verified: 2026-10-05

How to approach: cold outreach ok
Stage

Pre-Seed, Seed

Check Size

$50K – $250K

Portfolio

11+ companies

Team

3 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Parlay Capital is an early-stage investor focused on software businesses with efficient go-to-market and practical automation. That profile fits inventory operations software and AI-assisted merchant workflows.

How Parlay Capital invests

Parlay Capital is a vc firm based in New York, New York. The firm invests at the Pre-Seed, Seed stages, with a focus on SaaS, Other, AI / ML, Consumer.

Parlay Capital typically writes checks of $50K–$250K per investment.

Parlay Capital has backed 11 companies in our records, including Betsperts, PrizePicks, Palantir Technologies.

Partners & Team

U

Unknown

GP

B2B SaaS
Automation
GB

Greg Buonocore

Managing Partner

gambling
gaming technology investments

Managing Partner and Fund Adviser with a strong background in gambling and gaming technology investments. Also, former President of RSUI Group with deep operating and financial leadership experience.

RR

Reid Rooney

Venture Partner

deal sourcing
founder relationships
sports
entertainment
gambling
technology

Reid Rooney is CEO of Betsperts Group, a Parlay Capital Holdings portfolio company, and serves as a Venture Partner focused on deal sourcing / founder relationships within the sports, entertainment, gambling, and technology landscapes.

Industry Focus

Invests In

SaaS
Other
AI / ML
Consumer

Portfolio Companies (11)

Other

BE

Betsperts

Sports betting content and analytics platform connecting fans with data-driven expert analysis, picks, and insights.

PR

PrizePicks

The largest daily fantasy sports operator in North America, offering an accessible pick'em format for millions of players.

PA

Palantir Technologies

Global data analytics and AI platform serving government and commercial enterprises.

CH

Chalkline Sports

B2B sports betting engagement platform helping operators build loyalty and grow their player databases through free-to-play games.

EQ

EQL Games

Next-generation interactive gaming company building innovative entertainment experiences at the intersection of sports and play.

PR

ProphetX

Professional-grade sports betting data and odds platform built for serious bettors, trading operations, and data-driven wagering.

SP

Speed Labs

SpeedLabs is a sports tech startup whose AI engine creates and prices live, in-game 'Momentum Markets' in real time as games unfold.

FI

Fizz Social

Fizz is a next-generation social media platform that aims to be a safer, private and more engaging space to share authentic content.

CI

City Golf USA

CityGolf USA is bringing a completely new golf experience to America. More than an indoor golf facility, we've created America's first full 18-hole indoor golf experience—where golfers tee off, walk the course, and finish every hole on real greens.

SP

Splash Sports

Splash Sports is a peer-to-peer, real-money gaming platform built for friends and groups who share a passion for sports to compete against each other instead of the house.

How to pitch Parlay Capital
  • •Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • •Lead with your fit in SaaS, Other, AI / ML — the sectors they actively back.
  • •Size your ask to their typical $50K – $250K check.
  • •cold outreach ok
  • •Address your outreach to a specific partner, such as Unknown, GP.
  • •A warm introduction beats a cold email. Get matched and request an intro.

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