Stage
Seed
Check Size
$500K – $4.0M
Portfolio
2+ companies
Team
1 partner
Investor activity
Investments in last 12 months: 0Investment Thesis
Invests exclusively in emerging consumer brands with sustainable business practices and a direct-to-consumer focus.
Meet the Team
CM
Chris Moreland
GP
Sustainable Brands
Direct-to-Consumer
Impact Business Models
Industry Focus
Invests In
Consumer
Other
Climate / Energy
Does Not Invest In
Defense
Crypto
Portfolio Companies (2)
Other
NA
Native
CPG
ET
Ethique
Beauty & Personal Care
How to pitch Mercury Consumer Ventures
- •Raising at Seed? You're squarely in their sweet spot.
- •Lead with your fit in Consumer, Other, Climate / Energy — the sectors they actively back.
- •Size your ask to their typical $500K – $4.0M check.
- •cold outreach ok
- •Address your outreach to a specific partner, such as Chris Moreland, GP.
- •A warm introduction beats a cold email. Get matched and request an intro.
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