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Forward Partners — Pre-Seed & Seed VC Firm ($100K–$500K Checks)

VC
London, United KingdomWebsite

Forward Partners is a Pre-Seed, Seed venture capital firm based in London, United Kingdom investing in SaaS, Marketplace, Other. The firm typically writes $100K–$500K checks and has 12 portfolio companies in our records.

Check size
$100K–$500K
Portfolio
12 companies on record
Partners
3 listed
Stage
Pre-Seed, Seed
Sectors
SaaS, Marketplace, Other, Developer Tools, Healthcare, AI / ML, Enterprise, Consumer
HQ
London, United Kingdom
AUM
Not in our records

Last verified: 2026-10-02

How to approach: warm intro preferred
Stage

Pre-Seed, Seed

Check Size

$100K – $500K

Portfolio

12+ companies

Team

3 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Early-stage UK investor backing technology companies across SaaS, marketplaces, and commerce. The firm is a regional specialist with a small-fund profile and a history of seed support.

How Forward Partners invests

Forward Partners is a vc firm based in London, United Kingdom. The firm invests at the Pre-Seed, Seed stages, with a focus on SaaS, Marketplace, Other, Developer Tools, Healthcare.

Forward Partners typically writes checks of $100K–$500K per investment.

Forward Partners has backed 12 companies in our records, including Baselime, Sonrai, Dines.

Partners & Team

TK

Tracy Kunkler

Co-Director

MS

Michelle Smith

Co-Director

IH

Ian Hogarth

GP

SaaS
E-commerce

Industry Focus

Invests In

SaaS
Marketplace
Other
Developer Tools
Healthcare
AI / ML
Enterprise
Consumer

Portfolio Companies (12)

Other

BA

Baselime

Cloud infrastructure / developer tools·Pre-seed

Serverless observability / DevOps platform

SO

Sonrai

Healthtech / AI·Seed plus

AI analytics platform for drug and healthcare development

DI

Dines

B2B software / hospitality tech·Not stated in the source

Omni-channel hospitality operating system

AP

Appear Here

Marketplace / retail tech·Not stated in the source

Pop-up retail marketplace

LO

Lost My Name

Consumer / publishing tech·Not stated in the source

Personalized children’s book publisher

BI

Big Health

Healthtech·Not stated in the source

Digital mental health company

LE

Lexoo

Legaltech·Not stated in the source

AI-powered legal outsourcing solution

AP

Apexx

Fintech / payments·Not stated in the source

Global payments platform

CH

Cherryz

E-commerce / consumer·Not stated in the source

Essentials-focused e-commerce company

KO

Koru Kids

Marketplace / childcare tech·Not stated in the source

Digital childcare marketplace

How to pitch Forward Partners
  • •Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • •Lead with your fit in SaaS, Marketplace, Other — the sectors they actively back.
  • •Size your ask to their typical $100K – $500K check.
  • •warm intro preferred
  • •Address your outreach to a specific partner, such as Tracy Kunkler, Co-Director.
  • •A warm introduction beats a cold email. Get matched and request an intro.

Featured In

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SaaS Investors
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Marketplace Investors
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Frequently Asked Questions

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