FI

FirstPrinciples.VC

VC
Austin, TXWebsite
How to approach: warm intro preferred
Stage

Pre-Seed, Seed

Check Size

$250K – $2.0M

AUM

$250M

Portfolio

13+ companies

Team

2 partners

Investor activity
Last known investment: 2014Investments in last 12 months: 0

Investment Thesis

Focuses on emerging B2B SaaS startups leveraging AI/ML and data to streamline enterprise workflows.

Meet the Team

JC

Jane Carter

Managing Partner

B2B SaaS
Enterprise Software
AI/ML
SK

Samantha Kline

GP

AI SaaS
Scalable Workflows

Industry Focus

Invests In

SaaS
Enterprise
Other
AI / ML

Does Not Invest In

Hardware
Consumer

Portfolio Companies (13)

2014

OP

OPower

Acquired by Oracle for $532MM.

2013

CH

ChannelAdvisor

2012

MI

Millennial Media

Acquired by AOL for $238MM.

Other

AT

AtomicOps

Future of Work
AD

AddThis

Acquired by Oracle for $532MM.

GI

Gilt Groupe

Acquired by Saks / Hudson Bay for $250MM.

EV

Everfi

One of the largest edtech networks. $250MM raised.

ME

Melorra

One of India’s largest online D2C brands. $37MM raised.

PA

Paymate

One of India’s largest B2B fintech platforms.

WO

Workstream AI

Enterprise Software
How to pitch FirstPrinciples.VC
  • Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • Lead with your fit in SaaS, Enterprise, Other — the sectors they actively back.
  • Size your ask to their typical $250K – $2.0M check.
  • warm intro preferred
  • Address your outreach to a specific partner, such as Jane Carter, Managing Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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