FI

FirstPrinciples.VC

VC
Austin, TXWebsite

FirstPrinciples.VC is a Pre-Seed, Seed venture capital firm based in Austin, TX investing in SaaS, Enterprise, Other. The firm typically writes $250K–$2.0M checks and has 13 portfolio companies in our records.

Check size
$250K–$2.0M
Portfolio
13 companies on record
Partners
2 listed
AUM
$250M
Stage
Pre-Seed, Seed
Sectors
SaaS, Enterprise, Other, AI / ML
HQ
Austin, TX

Last verified: 2026-05-11

How to approach: warm intro preferred
Stage

Pre-Seed, Seed

Check Size

$250K – $2.0M

AUM

$250M

Portfolio

13+ companies

Team

2 partners

Investor activity
Last known investment: 2014Investments in last 12 months: 0

Investment Thesis

Focuses on emerging B2B SaaS startups leveraging AI/ML and data to streamline enterprise workflows.

How FirstPrinciples.VC invests

FirstPrinciples.VC is a vc firm based in Austin, TX. The firm invests at the Pre-Seed, Seed stages, with a focus on SaaS, Enterprise, Other, AI / ML. It does not invest in Hardware, Consumer.

FirstPrinciples.VC typically writes checks of $250K–$2.0M per investment, backed by approximately $250M in assets under management.

Investing since at least 2012, FirstPrinciples.VC has backed 13 companies in our records, including OPower, ChannelAdvisor, Millennial Media. Its most recent recorded investment was in 2014.

Partners & Team

JC

Jane Carter

Managing Partner

B2B SaaS
Enterprise Software
AI/ML
SK

Samantha Kline

GP

AI SaaS
Scalable Workflows

Industry Focus

Invests In

SaaS
Enterprise
Other
AI / ML

Does Not Invest In

Hardware
Consumer

Portfolio Companies (13)

2014

OP

OPower

Acquired by Oracle for $532MM.

2013

CH

ChannelAdvisor

2012

MI

Millennial Media

Acquired by AOL for $238MM.

Other

AT

AtomicOps

Future of Work
AD

AddThis

Acquired by Oracle for $532MM.

GI

Gilt Groupe

Acquired by Saks / Hudson Bay for $250MM.

EV

Everfi

One of the largest edtech networks. $250MM raised.

ME

Melorra

One of India’s largest online D2C brands. $37MM raised.

PA

Paymate

One of India’s largest B2B fintech platforms.

WO

Workstream AI

Enterprise Software
How to pitch FirstPrinciples.VC
  • Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • Lead with your fit in SaaS, Enterprise, Other — the sectors they actively back.
  • Size your ask to their typical $250K – $2.0M check.
  • warm intro preferred
  • Address your outreach to a specific partner, such as Jane Carter, Managing Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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