FI

Firestartr

VC
London, UKWebsite

Firestartr is a Seed, early_growth venture capital firm based in London, UK investing in Marketplace, Other, Consumer. The firm typically writes $100K–$3.0M checks and has 5 portfolio companies in our records.

Check size
$100K–$3.0M
Portfolio
5 companies on record
Partners
1 listed
Stage
Seed, early_growth
Sectors
Marketplace, Other, Consumer, Food / AgTech, Fintech, SaaS
HQ
London, UK
AUM
Not in our records

Last verified: 2026-05-12

How to approach: warm intro preferred
Stage

Seed, early_growth

Check Size

$100K – $3.0M

Portfolio

5+ companies

Team

1 partner

Investor activity
Last known investment: 2015Investments in last 12 months: 0

Investment Thesis

London-based early-stage fund investing in marketplace and e-commerce startups transforming traditional industries with disruptive technology.

How Firestartr invests

Firestartr is a vc firm based in London, UK. The firm invests at the Seed, early_growth stages, with a focus on Marketplace, Other, Consumer, Food / AgTech, Fintech. It does not invest in Defense, Healthcare.

Firestartr typically writes checks of $100K–$3.0M per investment.

Investing since at least 2012, Firestartr has backed 5 companies in our records, including Revolut, Tray.io, Seedrs. Its most recent recorded investment was in 2015.

Partners & Team

RM

Richard Muirhead

Managing Partner

Marketplaces

Industry Focus

Invests In

Marketplace
Other
Consumer
Food / AgTech
Fintech
SaaS

Does Not Invest In

Defense
Healthcare

Portfolio Companies (5)

2015

RE

Revolut

FinTech·Series A

2013

TR

Tray.io

SaaS·Seed

2012

SE

Seedrs

FinTech·Seed

Other

NE

Nez

Food Marketplaces
ET

Etsy (via Secondaries)

Craft Marketplaces
How to pitch Firestartr
  • Raising at Seed, early_growth? You're squarely in their sweet spot.
  • Lead with your fit in Marketplace, Other, Consumer — the sectors they actively back.
  • Size your ask to their typical $100K – $3.0M check.
  • warm intro preferred
  • Address your outreach to a specific partner, such as Richard Muirhead, Managing Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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