E-

E-commerce Catalyst Fund

VC
Hong KongWebsite

E-commerce Catalyst Fund is a Pre-Seed, Seed venture capital firm based in Hong Kong investing in Other, SaaS, Consumer. The firm typically writes $400K–$2.0M checks and has 37 portfolio companies in our records.

How to approach: cold outreach ok
Stage

Pre-Seed, Seed

Check Size

$400K – $2.0M

Portfolio

37+ companies

Team

1 partner

Investor activity
Investments in last 12 months: 0

Investment Thesis

Empowering startups at the intersection of retail and SaaS innovation, focusing on enabling retailers and manufacturers to digitize through AI tools.

How E-commerce Catalyst Fund invests

E-commerce Catalyst Fund is a vc firm based in Hong Kong. The firm invests at the Pre-Seed, Seed stages, with a focus on Other, SaaS, Consumer, AI / ML, Enterprise.

E-commerce Catalyst Fund typically writes checks of $400K–$2.0M per investment.

E-commerce Catalyst Fund has backed 37 companies in our records, including Cartify, FabricAI, SokoWatch.

Meet the Team

MW

Michelle Wong

Partner

Retail Tech
Textile Manufacturing
AI SaaS

Industry Focus

Invests In

Other
SaaS
Consumer
AI / ML
Enterprise
Fintech
Climate / Energy
Healthcare
Marketplace

Portfolio Companies (37)

Other

CA

Cartify

E-commerce Enablement
FA

FabricAI

AI Design Tools
SO

SokoWatch

B2B E-commerce + Digital Lending·The Catalyst Fund

E-commerce and credit platform for informal retailers

FL

Flowigo

B2B Solar Lending·Acquired·The Catalyst Fund

SaaS services for inventory, customer review, and business management for solar businesses

KE

Keep It Cool

E-commerce·The Catalyst Fund

E-commerce platform facilitating direct sales of white meat products to fishmongers and small businesses

FL

Flex Finance

Fintech·The Catalyst Fund
PA

PaymeNow

Fintech·The Catalyst Fund
WE

Wella Health

Fintech·The Catalyst Fund
CO

Cowry

Fintech·The Catalyst Fund
WI

Wise

Fintech·The Catalyst Fund
How to pitch E-commerce Catalyst Fund
  • Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • Lead with your fit in Other, SaaS, Consumer — the sectors they actively back.
  • Size your ask to their typical $400K – $2.0M check.
  • cold outreach ok
  • Address your outreach to a specific partner, such as Michelle Wong, Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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