CO

Common Magic — Pre-Seed & Seed VC Firm

VC
London, EnglandProfile updated November 2026Website

Common Magic is a Pre-Seed, Seed venture capital firm based in London, England investing in Consumer. The firm has 12 portfolio companies in our records.

Portfolio
12 companies on record
Partners
1 listed
AUM
$1B
Stage
Pre-Seed, Seed
Sectors
Consumer
HQ
London, England
Check size
Not in our records

Last verified: 2026-11-14

How to approach: warm intro preferred
Stage

Pre-Seed, Seed

AUM

$1.0B

Portfolio

12+ companies

Team

1 partner

Investment Thesis

Solo GP fund backing products with community at their core, often at very early stages. The fund is thesis-led around consumer/community products rather than generalist venture.

How Common Magic invests

Common Magic is a vc firm based in London, England. The firm invests at the Pre-Seed, Seed stages, with a focus on Consumer.

Common Magic manages approximately $1B in assets. Our records include 2 funds raised by the firm.

Common Magic has backed 12 companies in our records, including Embedd, Ellipsus, Github.

Partners & Team

SD

Sarah Drinkwater

General Partner

Pre-seed and seed-stage startups in Europe and the US
Products with community at their core
Narrative and brand strategy (words)
Community strategy (ecosystems)

Invests in pre-seed and seed-stage startups where the ecosystem or community around the product is the moat. Helps founders build worlds through words and ecosystems, drawing on experience at Google, Protocol Labs, and Zoe.

Industry Focus

Invests In

Consumer

Funds

Common Magic Fund II

$300M2022
actively investing

Common Magic Fund I

$250M2020
actively investing

Recent Activity

Raised Common Magic Fund II ($300M)

2022 · fund records

Raised Common Magic Fund I ($250M)

2020 · fund records

Portfolio Companies (12)

Other

EM

Embedd

A software platform for semiconductor teams that models chips as digital twins and generates software, tests, and simulations.

EL

Ellipsus

GI

Github

ST

Stealth

EM

Embodied AI for food packing

.T

.txt

TR

Trail

KU

Kurrent

TH

The Lowdown

BO

Bounti

How to pitch Common Magic
  • •Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • •Lead with your fit in Consumer — the sectors they actively back.
  • •warm intro preferred
  • •Address your outreach to a specific partner, such as Sarah Drinkwater, General Partner.
  • •A warm introduction beats a cold email. Get matched and request an intro.

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