BL

Bling Capital

VC
San Francisco, CAWebsite

Bling Capital is a Seed, Pre-Seed venture capital firm based in San Francisco, CA investing in SaaS, Fintech, Other. The firm typically writes $500K–$3.0M checks and has 18 portfolio companies in our records.

Check size
$500K–$3.0M
Portfolio
18 companies on record
Partners
3 listed
AUM
$750M
Stage
Seed, Pre-Seed
Sectors
SaaS, Fintech, Other
HQ
San Francisco, CA

Last verified: 2026-05-04

How to approach: warm intro preferred
Stage

Seed, Pre-Seed

Check Size

$500K – $3.0M

AUM

$750M

Portfolio

18+ companies

Team

3 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Focuses on early-stage disruptive enterprise software solutions, especially within Fintech and automation.

How Bling Capital invests

Bling Capital is a vc firm based in San Francisco, CA. The firm invests at the Seed, Pre-Seed stages, with a focus on SaaS, Fintech, Other. It does not invest in Consumer.

Bling Capital typically writes checks of $500K–$3.0M per investment, backed by approximately $750M in assets under management.

Bling Capital has backed 18 companies in our records, including Freightos, Ramp, Lyft.

Partners & Team

ET

Eric Theis

Principal

BL

Ben Ling

Founder & GP

B2B SaaS
Fintech
CP

Charlie Pinto

Operating Partner

Industry Focus

Invests In

SaaS
Fintech
Other

Does Not Invest In

Consumer

Portfolio Companies (18)

Other

FR

Freightos

Enterprise SaaS
RA

Ramp

Fintech Payments
LY

Lyft

On demand transportation

PA

Palantir

Software that connects data, technologies, humans, and environments

LU

Lucidchart

Online diagram software and visualization

UD

Udemy

Online learning marketplace

GU

Gusto

Payroll and Benefits

GI

GitLab

Manage the entire DevOps cycle

IN

Instacart

Groceries delivered from local stores

SQ

Square

Credit Card Processing

How to pitch Bling Capital
  • Raising at Seed, Pre-Seed? You're squarely in their sweet spot.
  • Lead with your fit in SaaS, Fintech, Other — the sectors they actively back.
  • Size your ask to their typical $500K – $3.0M check.
  • warm intro preferred
  • Address your outreach to a specific partner, such as Eric Theis, Principal.
  • A warm introduction beats a cold email. Get matched and request an intro.

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