AU

Automation Outfitters

VC
Austin, TXWebsite

Automation Outfitters is a Seed, Pre-Seed venture capital firm based in Austin, TX investing in Other, Enterprise, SaaS. The firm typically writes $300K–$1.0M checks and has 8 portfolio companies in our records.

Check size
$300K–$1.0M
Portfolio
8 companies on record
Partners
4 listed
Stage
Seed, Pre-Seed
Sectors
Other, Enterprise, SaaS, AI / ML
HQ
Austin, TX
AUM
Not in our records
How to approach: cold outreach ok
Stage

Seed, Pre-Seed

Check Size

$300K – $1.0M

Portfolio

8+ companies

Team

4 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Automation Outfitters invests in early-stage startups driving enterprise productivity via AI automation.

How Automation Outfitters invests

Automation Outfitters is a vc firm based in Austin, TX. The firm invests at the Seed, Pre-Seed stages, with a focus on Other, Enterprise, SaaS, AI / ML. It does not invest in Hardware.

Automation Outfitters typically writes checks of $300K–$1.0M per investment.

Automation Outfitters has backed 8 companies in our records, including Flow Engineering, EnGenius, D-Link.

Partners & Team

GW

Greg Williamson

Partner

LF

Les Franks

Warehouse Supervisor

RL

Ryan Lee

Founder

Enterprise Productivity
AI
AO

Automation Outfitters LLC.

LLC

residential
commercial
industrial

Automation Outfitters, L.L.C. was started in February of 2005 with the goal of becoming the leader in the residential, commercial, and industrial automation industry in the region.

Industry Focus

Invests In

Other
Enterprise
SaaS
AI / ML

Does Not Invest In

Hardware

Portfolio Companies (8)

Other

FL

Flow Engineering

Enterprise Productivity
EN

EnGenius

EnGenius Technologies is the leader in long-range wireless solutions offering affordable, versatile, feature-rich, business-class wireless voice and data products for homes and small- to medium-sized businesses. Established in 1999, EnGenius is a U.S.-based company headquartered in Costa Mesa, CA.

D-

D-Link

D-Link is an award-winning designer, developer and manufacturer of networking, broadband, digital electronics, voice, data and video communications solutions for the digital home, Small Office/Home Office (SOHO), Small to Medium Business (SMB), and Workgroup to Enterprise environments.

ZI

ZigBee

After 10 years and millions of implementations every year, ZigBee standards prove you can rely on the widest variety of smart and easy-to-use products for just about anywhere you work, live or play. Our innovative standards are designed to let product manufacturers help their customers create their own Internet of Things and M2M wireless sensor.

AP

Aprilaire

Aprilaire products are built to provide you and your family with the most comfortable home and cleanest, healthiest air possible. Protect your home and your most valuable possession — your family.

PR

Primacoustic

Primacoustic is a manufacturer of acoustic materials of all types. With over 30 years of experience in studio and live sound, and 15 years in acoustics, they have amassed a tremendous resource in the form of knowledge.

YA

Yale

Yale Locks & Hardware has provided dependable security since 1840. Yale Locks & Hardware is an ASSA ABLOY Group company with plant operations in Berlin, CT. The company offers a broad continuum of door hardware and locks including an extensive range of mid-tier commercial products as well as a wide variety of residential hardware options.

SC

Schlage

True security starts with strength. And with deadbolts that meet the highest industry standards—not to mention a near-fanatical commitment to engineering and craftsmanship—Schlage has become synonymous with strong.

How to pitch Automation Outfitters
  • Raising at Seed, Pre-Seed? You're squarely in their sweet spot.
  • Lead with your fit in Other, Enterprise, SaaS — the sectors they actively back.
  • Size your ask to their typical $300K – $1.0M check.
  • cold outreach ok
  • Address your outreach to a specific partner, such as Greg Williamson, Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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