AU

Automation Alley Fund

VC
Detroit, MIWebsite

Automation Alley Fund is a Seed venture capital firm based in Detroit, MI investing in Other, SaaS, Security. The firm typically writes $750K–$2.5M checks and has 34 portfolio companies in our records.

Check size
$750K–$2.5M
Portfolio
34 companies on record
Partners
17 listed
Stage
Seed
Sectors
Other, SaaS, Security, Climate / Energy
HQ
Detroit, MI
AUM
Not in our records

Last verified: 2026-07-11

How to approach: cold outreach ok
Stage

Seed

Check Size

$750K – $2.5M

Portfolio

34+ companies

Team

17 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Focused on seed-stage investments in Robotics and Industrial Automation startups.

How Automation Alley Fund invests

Automation Alley Fund is a vc firm based in Detroit, MI. The firm invests at the Seed stage, with a focus on Other, SaaS, Security, Climate / Energy. It does not invest in Consumer.

Automation Alley Fund typically writes checks of $750K–$2.5M per investment.

Automation Alley Fund has backed 34 companies in our records, including Robotech Innovations, Betton, Canny.

Partners & Team

MV

Martha Viland

Business Development Manager

NK

Nicole Kampe

Marketing Director

CH

Cynthia Hutchison

Director

NN

Noel Nevshehir

Director of Global Partnerships

MC

Mark Clevey

Director

CS

Catherine Steiner

Global Events Manager

LL

Lisa Lasser

International Business Manager

EV

Emily Varner

Project Manager

JS

John Spencer

Partner

Robotics
KT

Kelly Tom

Executive Director

ED

Eric Davis

Chief Operating Officer

LS

Lisa Stief

Director Of Operations

RW

Roxanne Walker

Director of Member Services

DS

Dan Stewart

Sales Director

DW

David Werschultz

Partner

Venture Capital
Digital Transformation

David is a Partner at Automation Alley, leading the firm’s investments in digital transformation solutions. He has extensive experience in the technology sector and a strong network of relationships within Michigan’s innovation ecosystem.

MJ

Michael J. Webb

Partner

Venture Capital
Digital Transformation

Michael is a Partner at Automation Alley, focused on investments in companies driving digital transformation across Michigan’s industries.

BJ

Brian J. Ceni

Partner

Venture Capital
Digital Transformation

Brian is a Partner at Automation Alley, leading the firm’s investments in digital transformation solutions. He has extensive experience in the technology sector and a strong network of relationships within Michigan’s innovation ecosystem.

Industry Focus

Invests In

Other
SaaS
Security
Climate / Energy

Does Not Invest In

Consumer

Portfolio Companies (34)

Other

RO

Robotech Innovations

Robotics
BE

Betton

CA

Canny

KA

Kania

MA

Markforged

CO

Cosmodot

12

123net

ST

Stratasys Foundation

DI

Dimensional Control Systems

SM

SME

How to pitch Automation Alley Fund
  • Raising at Seed? You're squarely in their sweet spot.
  • Lead with your fit in Other, SaaS, Security — the sectors they actively back.
  • Size your ask to their typical $750K – $2.5M check.
  • cold outreach ok
  • Address your outreach to a specific partner, such as Martha Viland, Business Development Manager.
  • A warm introduction beats a cold email. Get matched and request an intro.

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