AS

Aspect Ventures (now Reinvent Capital)

VC
San Francisco, CAWebsite

Aspect Ventures (now Reinvent Capital) is a Pre-Seed, Seed venture capital firm based in San Francisco, CA investing in Fintech, Other, Marketplace. The firm typically writes $250K–$2.0M checks and has 2 portfolio companies in our records.

Check size
$250K–$2.0M
Portfolio
2 companies on record
Partners
6 listed
Stage
Pre-Seed, Seed
Sectors
Fintech, Other, Marketplace, Consumer, SaaS
HQ
San Francisco, CA
AUM
Not in our records

Last verified: 2026-07-28

How to approach: cold outreach ok
Stage

Pre-Seed, Seed

Check Size

$250K – $2.0M

Portfolio

2+ companies

Team

6 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Backing companies that leverage marketplaces and SaaS for scalable financial solutions serving mass-affluent households and advisors.

How Aspect Ventures (now Reinvent Capital) invests

Aspect Ventures (now Reinvent Capital) is a vc firm based in San Francisco, CA. The firm invests at the Pre-Seed, Seed stages, with a focus on Fintech, Other, Marketplace, Consumer, SaaS.

Aspect Ventures (now Reinvent Capital) typically writes checks of $250K–$2.0M per investment.

Aspect Ventures (now Reinvent Capital) has backed 2 companies in our records, including TheRealReal, Chime.

Partners & Team

DK

David K. Cohen

Operating Partner

Corporate and securities transactions
M&A
Legal & Governance
Operational scaling
MP

Mark Pincus

Managing Member & Co-Founder

Internet
Software
Media
Product
Entrepreneurship at scale
TG

Theresia Gouw

General Partner

FinTech
Personal Finance
Marketplace
RH

Reid Hoffman

Advisory Member

Network effects
Platform business
Scaling consumer & enterprise
Founding & board advising
MT

Michael Thompson

Managing Member

Investment Strategy
Special Situations
Product
Financial & Operating Scaling
JF

Jennifer Fonstad

General Partner

Mobile
Enterprise Technology
Healthcare IT

Industry Focus

Invests In

Fintech
Other
Marketplace
Consumer
SaaS

Portfolio Companies (2)

Other

TH

TheRealReal

Marketplace
CH

Chime

FinTech
How to pitch Aspect Ventures (now Reinvent Capital)
  • Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • Lead with your fit in Fintech, Other, Marketplace — the sectors they actively back.
  • Size your ask to their typical $250K – $2.0M check.
  • cold outreach ok
  • Address your outreach to a specific partner, such as David K. Cohen, Operating Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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