AD

ADvantage VC

VC
Tel Aviv, IsraelWebsite
How to approach: cold outreach ok
Stage

Seed, Series A

Check Size

$250K – $2.5M

Portfolio

2+ companies

Team

8 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Funding early-stage technologies accelerating the transformation of sports, fan engagement, and fintech connectivity.

How ADvantage VC invests

ADvantage VC is a vc firm based in Tel Aviv, Israel. The firm invests at the Seed, Series A stages, with a focus on Other, Fintech.

ADvantage VC typically writes checks of $250K–$2.5M per investment.

ADvantage VC has backed 2 companies in our records, including Rezz Tech, Arena Pay.

Meet the Team

SS

Sam Schmelzer

Partner

Business Growth Strategies
Venture Capital

An experienced venture capitalist and proven business executive, Sam has a background in sports and technology. After completing multiple degrees at Brown University, he moved to Israel, where he served in an electronic warfare R&D unit and began his career as a venture investor and business executive. Sam brings a unique combination of investor and operator experience, with a focus on identifying and executing new business growth strategies.

JP

Jeremy Pressman

GP

SportsTech
Fintech
JW

John Weaver

Head of Deals/General Counsel

Legal Advisory
Startup Investments

John has over a decade of experience as an investor, attorney, and advisor to startups, funds, and angel investors. He co-founded 22 Ventures with Michael Redd, where he led operations and deal flow, advising on over 100 investments. He also co-founded Stansbury Weaver, a law firm serving startups and early-stage investors. John is a passionate Baltimore Orioles fan and enjoys golf and basketball.

AC

Ahron Cohen

Partner

Sports
Entertainment
Emerging Technology

Ahron is an investor, business executive, and civic leader with a career spanning sports, entertainment, media, finance, and technology. He previously served as President, CEO, and Alternate Governor of the Arizona Coyotes, where he achieved record-setting business results and led significant community initiatives. Ahron also championed diversity and inclusion within the organization, increasing female representation on the executive team.

JL

Josh Liggett

Partner

Web3
Fintech
Metaverse

Josh has been involved in the business world since his teenage years, with a passion for investing in public markets, real estate, and private investments. He transitioned to startup investing 15 years ago and joined Israel’s most active VC fund, working on over 60 investments and serving on multiple startup boards. Josh has a keen eye for identifying early trends in markets such as web3, fintech, and the metaverse.

MR

Michael Redd

Partner

Tech Startups
Human Performance
Injury Prevention

Michael Redd has been building, developing, and investing in tech-focused startups since retiring from the NBA in 2013. A former professional basketball player with twelve seasons in the NBA and the US Olympic team, Michael joined ADvantage as a venture partner in 2019. He combines his passion for sports and venture capital, focusing on companies improving human performance and preventing injuries. He is also involved in SnapChat’s Yellow incubator as a mentor and investor.

DL

Dr. Laila Mintas

Partner

Sports Betting
Technology
Crypto

Dr. Mintas is a high-profile entrepreneur, investor, and thought leader in the technology and sports industry. She has held senior executive and advisory roles in sports, sports betting, iGaming, entertainment, and crypto. She has extensive experience in the sports betting space, including roles with FIFA, CONCACAF, and Sportradar. Dr. Mintas has received numerous awards, including the Leaders in Sports U 40 Award and the SBJ Game Changers Award.

AB

Alexander Bente

Partner

Sports Tech
Global Investments

Alex co-founded ADvantage in 2018 and manages the fund as a partner. Before ADvantage, he co-founded leAD Sports, a global sports tech investment platform. He has over six years of experience investing in sports tech, sourcing and supporting more than 30 global investments. As a great-grandson of Adi Dassler, he has created multiple businesses to build on his great-grandfather’s legacy and brings a strong network in sports, business, and investment to the fund.

Industry Focus

Invests In

Other
Fintech

Portfolio Companies (2)

Other

RE

Rezz Tech

SportsTech
AR

Arena Pay

Fintech
How to pitch ADvantage VC
  • Raising at Seed, Series A? You're squarely in their sweet spot.
  • Lead with your fit in Other, Fintech — the sectors they actively back.
  • Size your ask to their typical $250K – $2.5M check.
  • cold outreach ok
  • Address your outreach to a specific partner, such as Sam Schmelzer, Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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