WO

WorkForward Capital

VC
Boston, MAWebsite
How to approach: cold outreach ok
Stage

Seed, Series A

Check Size

$500K – $4.0M

Portfolio

5+ companies

Team

6 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Dedicated micro-fund investing in startups shaping the evolution of work, with a focus on L&D technologies, HR platforms, and AI-driven leadership tools.

Meet the Team

EM

Ed Marcum

Managing Partner

Impact investing
Human rights
Forced labor
Responsible supply chains
EO

Evan Okun

Principal

Early-stage startups
Thesis-driven investments
Impact-driven entrepreneurship
EM

Ellie Morgan

General Partner

HRTech
Corporate Training
PD

Paarul Dudeja

Managing Partner

Intersection of impact and return
Global equity
Innovative finance
DV

Dan Viederman

Managing Partner

Supply chain innovation
Marginalized workers
Social entrepreneurship
BE

Brian Elliott

CEO

Leadership and management
Flexibility at work
Generative AI
Technology Adoption

Former startup CEO and executive at Google and Slack, Brian co-founded the influential think tank Future Forum and is the bestselling author of How the Future Works. He is an advisor to senior executives at a wide range of companies, including Airbnb, Allstate, and Atlassian, as well as leaders in the public sector and nonprofit spheres. He’s also one of Forbes’ Future of Work 50, a senior advisor with BCG, executive in residence with Charter, and a frequent speaker and columnist.

Industry Focus

Invests In

Other
AI / ML
SaaS

Portfolio Companies (5)

Other

SK

SkillBoost AI

Corporate Training
PE

PeerUp

HRTech
AI

Airbnb

AL

Allstate

AT

Atlassian

How to pitch WorkForward Capital
  • Raising at Seed, Series A? You're squarely in their sweet spot.
  • Lead with your fit in Other, AI / ML, SaaS — the sectors they actively back.
  • Size your ask to their typical $500K – $4.0M check.
  • cold outreach ok
  • Address your outreach to a specific partner, such as Ed Marcum, Managing Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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