UP

UpWest Labs

VC
Palo Alto, CAWebsite

UpWest Labs is a Pre-Seed, Seed venture capital firm based in Palo Alto, CA investing in SaaS, Other. The firm typically writes $100K–$1.0M checks and has 1 portfolio company in our records.

How to approach: cold outreach ok
Stage

Pre-Seed, Seed

Check Size

$100K – $1.0M

Portfolio

1+ companies

Team

6 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

UpWest Labs focuses on early-stage B2B SaaS and analytics-driven startups, helping them build solutions catered towards enterprise buyers.

How UpWest Labs invests

UpWest Labs is a vc firm based in Palo Alto, CA. The firm invests at the Pre-Seed, Seed stages, with a focus on SaaS, Other.

UpWest Labs typically writes checks of $100K–$1.0M per investment.

UpWest Labs has backed 1 company in our records, including Applitools.

Meet the Team

GB

Gil Ben-Artzy

Partner

LC

Lia Cromwell

Partner

GB

Gil Birnboim

Platform Manager

SG

Shuly Galili

Partner

AN

Aya Neeman

Principal

MS

Michelle Serpa

Office Manager

Industry Focus

Invests In

SaaS
Other

Portfolio Companies (1)

Other

AP

Applitools

Software Testing
How to pitch UpWest Labs
  • Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • Lead with your fit in SaaS, Other — the sectors they actively back.
  • Size your ask to their typical $100K – $1.0M check.
  • cold outreach ok
  • Address your outreach to a specific partner, such as Gil Ben-Artzy, Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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