UpWest Labs — Pre-Seed & Seed VC Firm ($100K–$1.0M Checks)
UpWest Labs is a Pre-Seed, Seed venture capital firm based in Palo Alto, CA investing in SaaS, Other. The firm typically writes $100K–$1.0M checks and has 1 portfolio company in our records.
- Check size
- $100K–$1.0M
- Portfolio
- 1 company on record
- Partners
- 6 listed
- Stage
- Pre-Seed, Seed
- Sectors
- SaaS, Other
- HQ
- Palo Alto, CA
- AUM
- Not in our records
Last verified: 2026-06-08
Pre-Seed, Seed
$100K – $1.0M
1+ companies
6 partners
Investment Thesis
UpWest Labs focuses on early-stage B2B SaaS and analytics-driven startups, helping them build solutions catered towards enterprise buyers.
How UpWest Labs invests
UpWest Labs is a vc firm based in Palo Alto, CA. The firm invests at the Pre-Seed, Seed stages, with a focus on SaaS, Other.
UpWest Labs typically writes checks of $100K–$1.0M per investment.
UpWest Labs has backed 1 company in our records, including Applitools.
Partners & Team
Michelle Serpa
Office Manager
Gil Birnboim
Platform Manager
Shuly Galili
Partner
Aya Neeman
Principal
Gil Ben-Artzy
Partner
Lia Cromwell
Partner
Industry Focus
Invests In
Portfolio Companies (1)
Other
Applitools
- •Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
- •Lead with your fit in SaaS, Other — the sectors they actively back.
- •Size your ask to their typical $100K – $1.0M check.
- •cold outreach ok
- •Address your outreach to a specific partner, such as Michelle Serpa, Office Manager.
- •A warm introduction beats a cold email. Get matched and request an intro.
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