TH

The Craftory

VC
London, UKWebsite

The Craftory is a Seed, Pre-Seed venture capital firm based in London, UK investing in Consumer, Food / AgTech, Other. The firm typically writes $500K–$5.0M checks and has 2 portfolio companies in our records.

Check size
$500K–$5.0M
Portfolio
2 companies on record
Partners
3 listed
Stage
Seed, Pre-Seed
Sectors
Consumer, Food / AgTech, Other
HQ
London, UK
AUM
Not in our records

Last verified: 2026-04-08

How to approach: warm intro preferred
Stage

Seed, Pre-Seed

Check Size

$500K – $5.0M

Portfolio

2+ companies

Team

3 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Invests in purpose-led consumer brands disrupting the food and beverage sector with innovative approaches to product and distribution.

How The Craftory invests

The Craftory is a vc firm based in London, UK. The firm invests at the Seed, Pre-Seed stages, with a focus on Consumer, Food / AgTech, Other.

The Craftory typically writes checks of $500K–$5.0M per investment.

The Craftory has backed 2 companies in our records, including Candy Kittens, Gousto.

Partners & Team

EL

Elio Leoni-Sceti

Co-Founder

ES

Ernesto Schmitt

Co-Founder

PK

Pete Kelly

Partner

Consumer Goods
Food & Beverage
E-commerce

Industry Focus

Invests In

Consumer
Food / AgTech
Other

Portfolio Companies (2)

Other

CA

Candy Kittens

Food & Beverage
GO

Gousto

Food & Beverage
How to pitch The Craftory
  • Raising at Seed, Pre-Seed? You're squarely in their sweet spot.
  • Lead with your fit in Consumer, Food / AgTech, Other — the sectors they actively back.
  • Size your ask to their typical $500K – $5.0M check.
  • warm intro preferred
  • Address your outreach to a specific partner, such as Elio Leoni-Sceti, Co-Founder.
  • A warm introduction beats a cold email. Get matched and request an intro.

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