SportsTech Alpha
SportsTech Alpha is a Pre-Seed, Seed venture capital firm based in London, UK investing in Other. The firm typically writes $100K–$750K checks and has 2 portfolio companies in our records.
- Check size
- $100K–$750K
- Portfolio
- 2 companies on record
- Partners
- 1 listed
- Stage
- Pre-Seed, Seed
- Sectors
- Other
- HQ
- London, UK
- AUM
- Not in our records
Pre-Seed, Seed
$100K – $750K
2+ companies
1 partner
Investment Thesis
Dedicated to investing in early-stage sports tech startups, focusing on AI-driven tools for player performance, coaching, and analytics.
How SportsTech Alpha invests
SportsTech Alpha is a vc firm based in London, UK. The firm invests at the Pre-Seed, Seed stages, with a focus on Other. It does not invest in Media, Gaming.
SportsTech Alpha typically writes checks of $100K–$750K per investment.
SportsTech Alpha has backed 2 companies in our records, including AthleteAI, CognitivePitch.
Partners & Team
James Cartwright
GP
Industry Focus
Invests In
Does Not Invest In
Portfolio Companies (2)
Other
AthleteAI
CognitivePitch
- •Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
- •Lead with your fit in Other — the sectors they actively back.
- •Size your ask to their typical $100K – $750K check.
- •cold outreach ok
- •Address your outreach to a specific partner, such as James Cartwright, GP.
- •A warm introduction beats a cold email. Get matched and request an intro.
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