SH

SH1FT Ventures

VC
London, UKWebsite
How to approach: cold outreach ok
Stage

Pre-Seed, Seed

Check Size

$50K – $1.5M

Portfolio

2+ companies

Team

1 partner

Investor activity
Investments in last 12 months: 0

Investment Thesis

Specialized fund prioritizing subscription-first e-commerce models for consumer products.

Meet the Team

JD

James Devereux

Managing Partner

E-commerce
Subscription

Industry Focus

Invests In

Consumer
Other

Portfolio Companies (2)

Other

CR

Craft Gin Club

Subscription
BI

Birchbox UK

Beauty & Personal Care
How to pitch SH1FT Ventures
  • Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • Lead with your fit in Consumer, Other — the sectors they actively back.
  • Size your ask to their typical $50K – $1.5M check.
  • cold outreach ok
  • Address your outreach to a specific partner, such as James Devereux, Managing Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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