S4

S4S Ventures — Seed VC Firm

VC
Profile updated October 2026Website

S4S Ventures is a Seed venture capital firm investing in AI / ML, SaaS, Developer Tools. The firm has 13 portfolio companies in our records.

Portfolio
13 companies on record
Partners
4 listed
AUM
$500M
Stage
Seed
Sectors
AI / ML, SaaS, Developer Tools
Check size
Not in our records

Last verified: 2026-10-26

How to approach: warm intro preferred
Stage

Seed

AUM

$500M

Portfolio

13+ companies

Team

4 partners

Investment Thesis

S4S Ventures was launched to invest in martech, adtech, data technology, and creative technology. That makes it highly relevant to a recruiting platform whose core wedge is controlling recruitment marketing spend and measuring outcomes.

How S4S Ventures invests

S4S Ventures is a vc firm. The firm invests at the Seed stage, with a focus on AI / ML, SaaS, Developer Tools.

S4S Ventures manages approximately $500M in assets. Our records include 1 fund raised by the firm.

S4S Ventures has backed 13 companies in our records, including Tracer, A-Frame, 4Screen.

Partners & Team

MS

Martin Sorrell

Co-Founder

SP

Sanja Partalo

Co-Founder, Managing Partner

martech
adtech
digital media

Sanja is Co-Founder and Managing Partner of S4S Ventures. Previously, she was the Global Head of Strategic Development & Partnerships at WPP, and oversaw a $B+ strategic partnership portfolio with the likes of Google, Meta, Adobe, Salesforce and Amazon. Sanja is recognized for her ability to identify emerging trends in the industry and was instrumental in driving numerous WPP’s venture investments across martech, adtech and digital media sectors, including Gimlet (acquired by Spotify), SuperAwesome (acquired by Epic Games) and Within (acquired by Meta). Sanja holds an MBA from Columbia Business School, where she serves as a Lecturer in the Media & Technology program. She came to the United States through a refugee asylum program and is passionate about human rights; she serves as a Co-Chair of Human Rights First.

SM

Sir Martin Sorrell

Co-Founder, Partner

advertising
marketing services

Sir Martin is a Co-Founder of S4S Ventures and Executive Chairman and Founder of S4 Capital. Sir Martin was Founder and CEO of WPP for 33 years, building it from a £1 million ‘shell’ company in 1985 into the world’s largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalisation of over £16 billion and revenues of over £15 billion. Sir Martin supports a number of leading business schools and universities, including his alma maters, Harvard Business School and Cambridge University, and a number of charities, including his family foundation. He has been nominated as one of the TIME 100: The Most Influential People and received the Harvard Business School Alumni Achievement Award.

DP

Daniel Pinto

Co-Founder, Partner

wealth management
private investments
merchant banking

Daniel Pinto is a Co-Founder of S4S Ventures, and Chairman and CEO of Stanhope Capital Group which he founded in 2004. The group currently oversees more than $40 billion for private clients, endowments, charities and other institutions across the globe. A recognised leader in Wealth Management, Private Investments, and Merchant Banking, Stanhope Capital Group has grown organically and through acquisitions. Stanhope Capital Group employs 160 people in 8 offices across Europe and the US.

Industry Focus

Invests In

AI / ML
SaaS
Developer Tools

Funds

Fund III

$200M2023
investing

Recent Activity

Raised Fund III ($200M)

2023 · fund records

Portfolio Companies (13)

Other

TR

Tracer

A-

A-Frame

4S

4Screen

TE

Tenovos

BE

Beam Impact

ID

ID5

S4S Ventures

Identity infrastructure company for digital advertising and audience identification

RU

Runway

CA

Cambri

TV

tvScientific

S4S Ventures

Connected-TV advertising platform that helps brands plan, buy, and measure CTV campaigns

PR

Provenance

How to pitch S4S Ventures
  • •Raising at Seed? You're squarely in their sweet spot.
  • •Lead with your fit in AI / ML, SaaS, Developer Tools — the sectors they actively back.
  • •warm intro preferred
  • •Address your outreach to a specific partner, such as Martin Sorrell, Co-Founder.
  • •A warm introduction beats a cold email. Get matched and request an intro.

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Frequently Asked Questions

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