S4S Ventures — Seed VC Firm
S4S Ventures is a Seed venture capital firm investing in AI / ML, SaaS, Developer Tools. The firm has 13 portfolio companies in our records.
- Portfolio
- 13 companies on record
- Partners
- 4 listed
- AUM
- $500M
- Stage
- Seed
- Sectors
- AI / ML, SaaS, Developer Tools
- Check size
- Not in our records
Last verified: 2026-10-26
Seed
$500M
13+ companies
4 partners
Investment Thesis
S4S Ventures was launched to invest in martech, adtech, data technology, and creative technology. That makes it highly relevant to a recruiting platform whose core wedge is controlling recruitment marketing spend and measuring outcomes.
How S4S Ventures invests
S4S Ventures is a vc firm. The firm invests at the Seed stage, with a focus on AI / ML, SaaS, Developer Tools.
S4S Ventures manages approximately $500M in assets. Our records include 1 fund raised by the firm.
S4S Ventures has backed 13 companies in our records, including Tracer, A-Frame, 4Screen.
Partners & Team
Sanja is Co-Founder and Managing Partner of S4S Ventures. Previously, she was the Global Head of Strategic Development & Partnerships at WPP, and oversaw a $B+ strategic partnership portfolio with the likes of Google, Meta, Adobe, Salesforce and Amazon. Sanja is recognized for her ability to identify emerging trends in the industry and was instrumental in driving numerous WPP’s venture investments across martech, adtech and digital media sectors, including Gimlet (acquired by Spotify), SuperAwesome (acquired by Epic Games) and Within (acquired by Meta). Sanja holds an MBA from Columbia Business School, where she serves as a Lecturer in the Media & Technology program. She came to the United States through a refugee asylum program and is passionate about human rights; she serves as a Co-Chair of Human Rights First.
Sir Martin is a Co-Founder of S4S Ventures and Executive Chairman and Founder of S4 Capital. Sir Martin was Founder and CEO of WPP for 33 years, building it from a £1 million ‘shell’ company in 1985 into the world’s largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalisation of over £16 billion and revenues of over £15 billion. Sir Martin supports a number of leading business schools and universities, including his alma maters, Harvard Business School and Cambridge University, and a number of charities, including his family foundation. He has been nominated as one of the TIME 100: The Most Influential People and received the Harvard Business School Alumni Achievement Award.
Daniel Pinto is a Co-Founder of S4S Ventures, and Chairman and CEO of Stanhope Capital Group which he founded in 2004. The group currently oversees more than $40 billion for private clients, endowments, charities and other institutions across the globe. A recognised leader in Wealth Management, Private Investments, and Merchant Banking, Stanhope Capital Group has grown organically and through acquisitions. Stanhope Capital Group employs 160 people in 8 offices across Europe and the US.
Industry Focus
Invests In
Funds
Fund III
Recent Activity
Raised Fund III ($200M)
2023 · fund records
Portfolio Companies (13)
Other
Tracer
A-Frame
4Screen
Tenovos
Beam Impact
ID5
Identity infrastructure company for digital advertising and audience identification
Runway
Cambri
tvScientific
Connected-TV advertising platform that helps brands plan, buy, and measure CTV campaigns
Provenance
- •Raising at Seed? You're squarely in their sweet spot.
- •Lead with your fit in AI / ML, SaaS, Developer Tools — the sectors they actively back.
- •warm intro preferred
- •Address your outreach to a specific partner, such as Martin Sorrell, Co-Founder.
- •A warm introduction beats a cold email. Get matched and request an intro.
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Frequently Asked Questions
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