RE

RetailTech Labs

VC
San Francisco, CA

RetailTech Labs is a Pre-Seed venture capital firm based in San Francisco, CA investing in Other. The firm typically writes $250K–$1.0M checks and has 1 portfolio company in our records.

Check size
$250K–$1.0M
Portfolio
1 company on record
Partners
10 listed
Stage
Pre-Seed
Sectors
Other
HQ
San Francisco, CA
AUM
Not in our records
How to approach: cold outreach ok
Stage

Pre-Seed

Check Size

$250K – $1.0M

Portfolio

1+ companies

Team

10 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Invests in innovative retail and e-commerce technology startups that transform how merchants interact with customers.

How RetailTech Labs invests

RetailTech Labs is a vc firm based in San Francisco, CA. The firm invests at the Pre-Seed stage, with a focus on Other. It does not invest in Consumer.

RetailTech Labs typically writes checks of $250K–$1.0M per investment.

RetailTech Labs has backed 1 company in our records, including ShopMasters.

Partners & Team

ER

Elena Rodriguez

Partner

Retail
E-commerce
CB

Cindy Bauer

Vice President

BP

Bret Purrington

Vice President of Operations

SC

Sergio Cisneros

IT Director

MB

Mark Baskfield

Vice President of Sales

BA

Brian Alexander

Chief Operating Officer

TD

Tom Devine

Vice President of Business Development

JB

Jeff Butler

Program Director

OA

Omar Aziz

Director of Integration

DD

David DeRoma

Sales Director

Industry Focus

Invests In

Other

Does Not Invest In

Consumer

Portfolio Companies (1)

Other

SH

ShopMasters

E-commerce
How to pitch RetailTech Labs
  • Raising at Pre-Seed? You're squarely in their sweet spot.
  • Lead with your fit in Other — the sectors they actively back.
  • Size your ask to their typical $250K – $1.0M check.
  • cold outreach ok
  • Address your outreach to a specific partner, such as Elena Rodriguez, Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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