PR

Prisma Partners

VC
New York, NYWebsite

Prisma Partners is a Seed venture capital firm based in New York, NY investing in Fintech, Other, Consumer. The firm typically writes $500K–$2.5M checks and has 10 portfolio companies in our records.

How to approach: cold outreach ok
Stage

Seed

Check Size

$500K – $2.5M

AUM

$10.3B

Portfolio

10+ companies

Team

8 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Focuses on innovative seed-stage startups reshaping fintech and e-commerce infrastructure.

How Prisma Partners invests

Prisma Partners is a vc firm based in New York, NY. The firm invests at the Seed stage, with a focus on Fintech, Other, Consumer, Developer Tools, Real Estate. It does not invest in Social Media.

Prisma Partners typically writes checks of $500K–$2.5M per investment, backed by approximately $10B in assets under management.

Prisma Partners has backed 10 companies in our records, including CheckoutPro, ShopStack, LexAI.

Meet the Team

WY

Will Yao

Director of Technical Solutions

BC

Ben Clark

Chief Technology Officer

RF

Richard Farrell

Chief Financial Officer

JR

Jim Romano

Owner

AB

Amanda Burton

Chief Operating Officer

MM

Maria Montenegro

Project Manager

DP

Deval Patil

Project Manager

JC

James Cohen

Partner

Fintech
E-commerce

Industry Focus

Invests In

Fintech
Other
Consumer
Developer Tools
Real Estate
AI / ML
Food / AgTech

Does Not Invest In

Social Media

Portfolio Companies (10)

Other

CH

CheckoutPro

Fintech
SH

ShopStack

E-commerce
LE

LexAI

PR

Prisma Medios de Pagos S.A.

Payments·Mature

A payments processor sold to Visa in 2026.

PR

Prisma Properties

Real Estate·Growth·Alma Property Partners

A Swedish real estate company focused on retail properties.

TO

Tokmanni

Retail·Established

A tenant of Prisma Properties, known for discount retail.

MC

McDonald’s

Food & Beverage·Established

A global fast-food chain and tenant of Prisma Properties.

PR

Prisma Capital

Private Equity·Growth

A private investment firm targeting middle-market companies.

MY

MYAVANA

Beauty Tech / Consumer Intelligence / AI·Seed·Prisma Ventures I

Beauty-tech company using AI & consumer-insights for hair care, offering tools for retailers, salons, brands and consumers.

LO

Lolli

Fintech / New Commerce / Consumer Rewards·Series B·Prisma Ventures I

Bitcoin & cashback rewards platform—users earn crypto or cash when shopping online or in-person.

How to pitch Prisma Partners
  • Raising at Seed? You're squarely in their sweet spot.
  • Lead with your fit in Fintech, Other, Consumer — the sectors they actively back.
  • Size your ask to their typical $500K – $2.5M check.
  • cold outreach ok
  • Address your outreach to a specific partner, such as Will Yao, Director of Technical Solutions.
  • A warm introduction beats a cold email. Get matched and request an intro.

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