PE

Persona Capital

VC
San Francisco, CAWebsite
How to approach: cold outreach ok
Stage

Pre-Seed, Seed

Check Size

$300K – $1.3M

Portfolio

1+ companies

Team

1 partner

Investor activity
Investments in last 12 months: 0

Investment Thesis

Focuses exclusively on startups improving intent data, behavior-driven insights, and CRM workflows for sales and marketing teams.

Meet the Team

DY

Derek Young

Managing Partner

Intent Data
Sales Tech

Industry Focus

Invests In

Other
SaaS

Does Not Invest In

Hardware

Portfolio Companies (1)

Other

SI

SignalFlow CRM

Sales Enablement
How to pitch Persona Capital
  • Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • Lead with your fit in Other, SaaS — the sectors they actively back.
  • Size your ask to their typical $300K – $1.3M check.
  • cold outreach ok
  • Address your outreach to a specific partner, such as Derek Young, Managing Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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