GR

Growth Factor VC

VC
Toronto, ONWebsite
How to approach: warm intro preferred
Stage

Seed, Series A

Check Size

$1.0M – $5.0M

Portfolio

8+ companies

Team

1 partner

Investor activity
Last known investment: 2025Investments in last 12 months: 2

Investment Thesis

Focuses on transformational B2B SaaS products with a strong enterprise use case, particularly within HR Tech and personalized employee development tools.

Meet the Team

EL

Ethan Liu

Managing Partner

HR Tech
Enterprise SaaS

Industry Focus

Invests In

SaaS
Other
AI / ML
Enterprise

Does Not Invest In

Consumer
Direct-to-Consumer

Portfolio Companies (8)

2025

CA

Cavender's

Retail·Growth

"Discovered via firm_website (high confidence)"

Opened 27 new stores in 2025— up from 9 the year before.

TN

TNT Fireworks

Retail·Growth

"Discovered via firm_website (high confidence)"

Managed evaluating hundreds of locations in a short time frame.

2024

BO

Books-A-Million

Retail·Growth

"Discovered via firm_website (high confidence)"

Secured 5 prime locations from Party City Bankruptcy in record time.

Other

RE

Renew Wellness Brands

Health & Wellness·Growth

"Discovered via firm_website (high confidence)"

Fast and accurate implementation of GrowthFactor solutions.

EN

EngageIQ

HR Tech
LI

lil sweet treat

Food & Beverage·Growth

"Discovered via firm_website (high confidence)"

Utilizes GrowthFactor for site selection.

SK

SkillLab AI

Corporate Training
PR

Preferred Growth Properties

Real Estate·Growth

"Discovered via firm_website (high confidence)"

Offers insights that go beyond numbers for site selection.

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Frequently Asked Questions

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