What stage does Footwork invest at?

Footwork invests at Seed stage.

What sectors does Footwork invest in?

Footwork invests in SaaS, Fintech, Consumer.

What has Footwork invested in recently?

Footwork has 22+ portfolio companies, including table22, cradlewise, Trendsi, portex, heard.

How much capital does Footwork manage?

Footwork manages approximately $1.2B in assets under management.

Where is Footwork located?

Footwork is based in San Francisco, California.

Footwork — Seed VC Firm ($500K–$3.0M Checks)

Q: Who are the partners at Footwork?

Partners at Footwork include Mike Smith (Cofounder), Andrea Baglioni (Head of AI), Bruna Coleman (Office Manager), Len Kendall (Partner), Nikhil Trivedi (Co-Founder).

San Francisco, CaliforniaProfile updated November 2026Website

Footwork is a Seed venture capital firm based in San Francisco, California investing in SaaS, Fintech, Consumer. The firm typically writes $500K–$3.0M checks and has 22 portfolio companies in our records.

Check size: $500K–$3.0M
Portfolio: 22 companies on record
Partners: 5 listed
AUM: $1.2B
Stage: Seed
Sectors: SaaS, Fintech, Consumer
HQ: San Francisco, California

Last verified: 2026-11-12

How to approach: warm intro preferred

Stage

Seed

Check Size

$500K – $3.0M

AUM

$1.2B

Portfolio

22+ companies

Team

5 partners

Investment Thesis

Seed firm backing ambitious software companies with complex workflows and large operational wedges. Strong fit where product-led and usage-based B2B software can expand within an operating system for a specific vertical.

How Footwork invests

Footwork is a vc firm based in San Francisco, California. The firm invests at the Seed stage, with a focus on SaaS, Fintech, Consumer.

Footwork typically writes checks of $500K–$3.0M per investment, backed by approximately $1.2B in assets under management. Our records include 3 funds raised by the firm.

Footwork has backed 22 companies in our records, including table22, cradlewise, Trendsi.

Partners & Team

Mike Smith

Cofounder

Was President and COO at Stitch Fix, from idea to IPO and beyond. Serves on the public company boards of MillerKnoll ($MLKN) and Ulta Beauty ($ULTA). Previously COO of Walmart.com. Grew up in Northern Virginia playing basketball and soccer.

Andrea Baglioni

Head of AI

Bruna Coleman

Office Manager

Len Kendall

Partner

seed

software

commerce

Nikhil Trivedi

Co-Founder

Was Managing Director at Shasta Ventures, where he invested in Athelas, Brigit, Canva, ClassDojo, Color Health, Frame.io, Imperfect Foods, Lattice, and The Farmer's Dog. Previously at Insight Partners and on the founding team at Artsy. Grew up in the UK, India, and the San Francisco Bay Area, playing cricket and tennis. Writes the newsletter 'next big thing'.

Industry Focus

Invests In

SaaS

Fintech

Consumer

Funds

Footwork Fund III

$350M2022

actively investing

Footwork Fund II

$300M2020

fully deployed

Footwork Fund I

$250M2018

fully deployed

Recent Activity

Raised Footwork Fund III ($350M)

2022 · fund records

Raised Footwork Fund II ($300M)

2020 · fund records

Raised Footwork Fund I ($250M)

2018 · fund records

Portfolio Companies (22)

Other

table22

cradlewise

Trendsi

portex

heard

felt

power

reflexai

windborne

watershed

How to pitch Footwork

•Raising at Seed? You're squarely in their sweet spot.
•Lead with your fit in SaaS, Fintech, Consumer — the sectors they actively back.
•Size your ask to their typical $500K – $3.0M check.
•warm intro preferred
•Address your outreach to a specific partner, such as Mike Smith, Cofounder.
•A warm introduction beats a cold email. Get matched and request an intro.