CU

Curation Capital

VC
San Francisco, CAWebsite

Curation Capital is a Pre-Seed, Seed venture capital firm based in San Francisco, CA investing in Other, Marketplace, AI / ML. The firm typically writes $250K–$1.5M checks and has 2 portfolio companies in our records.

Check size
$250K–$1.5M
Portfolio
2 companies on record
Partners
2 listed
Stage
Pre-Seed, Seed
Sectors
Other, Marketplace, AI / ML, Consumer
HQ
San Francisco, CA
AUM
Not in our records

Last verified: 2026-05-15

How to approach: cold outreach ok
Stage

Pre-Seed, Seed

Check Size

$250K – $1.5M

Portfolio

2+ companies

Team

2 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Curation Capital invests in early-stage companies redefining how consumers interact with local and curated products at the intersection of retail and marketplaces.

How Curation Capital invests

Curation Capital is a vc firm based in San Francisco, CA. The firm invests at the Pre-Seed, Seed stages, with a focus on Other, Marketplace, AI / ML, Consumer. It does not invest in Deep Tech.

Curation Capital typically writes checks of $250K–$1.5M per investment.

Curation Capital has backed 2 companies in our records, including ShopLocal, Fetchery.

Partners & Team

CC

Carrie Colbert

General Partner

female-founded CPG brands
consumer packaged goods
retail
beauty & wellness
RL

Rachel Lim

GP

RetailTech
Marketplaces

Industry Focus

Invests In

Other
Marketplace
AI / ML
Consumer

Does Not Invest In

Deep Tech

Portfolio Companies (2)

Other

SH

ShopLocal

RetailTech
FE

Fetchery

E-commerce
How to pitch Curation Capital
  • Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • Lead with your fit in Other, Marketplace, AI / ML — the sectors they actively back.
  • Size your ask to their typical $250K – $1.5M check.
  • cold outreach ok
  • Address your outreach to a specific partner, such as Carrie Colbert, General Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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