CR

Crafted Capital

VC
Austin, TXWebsite
How to approach: warm intro preferred
Stage

Pre-Seed, Seed

Check Size

$250K – $2.0M

Portfolio

2+ companies

Team

1 partner

Investor activity
Investments in last 12 months: 0

Investment Thesis

Crafted Capital exclusively focuses on early-stage B2B SaaS and workflow automation companies serving SMBs with standout product-led growth strategies.

How Crafted Capital invests

Crafted Capital is a vc firm based in Austin, TX. The firm invests at the Pre-Seed, Seed stages, with a focus on SaaS, Other. It does not invest in Consumer-focused startups.

Crafted Capital typically writes checks of $250K–$2.0M per investment.

Crafted Capital has backed 2 companies in our records, including Automate.io, Flowlytics.

Meet the Team

JR

Jordan Riley

Managing Partner

B2B SaaS
Workflow Automation
AI-driven software

Industry Focus

Invests In

SaaS
Other

Does Not Invest In

Consumer-focused startups

Portfolio Companies (2)

Other

AU

Automate.io

Workflow Automation
FL

Flowlytics

Productivity Software
How to pitch Crafted Capital
  • Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • Lead with your fit in SaaS, Other — the sectors they actively back.
  • Size your ask to their typical $250K – $2.0M check.
  • warm intro preferred
  • Address your outreach to a specific partner, such as Jordan Riley, Managing Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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