CO

Conversion Capital

VC
New York, NYWebsite

Conversion Capital is a Pre-Seed, Seed venture capital firm based in New York, NY investing in Fintech, Marketplace, SaaS. The firm typically writes $250K–$2.0M checks and has 8 portfolio companies in our records.

Check size
$250K–$2.0M
Portfolio
8 companies on record
Partners
5 listed
AUM
$152M
Stage
Pre-Seed, Seed
Sectors
Fintech, Marketplace, SaaS, Developer Tools
HQ
New York, NY

Last verified: 2026-05-17

Stage

Pre-Seed, Seed

Check Size

$250K – $2.0M

AUM

$152M

Portfolio

8+ companies

Team

5 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Early-stage fund investing in fintech and commerce enablement, often backing infrastructure that moves money and modernizes financial workflows.

How Conversion Capital invests

Conversion Capital is a vc firm based in New York, NY. The firm invests at the Pre-Seed, Seed stages, with a focus on Fintech, Marketplace, SaaS, Developer Tools.

Conversion Capital typically writes checks of $250K–$2.0M per investment, backed by approximately $152M in assets under management.

Conversion Capital has backed 8 companies in our records, including LendingClub, The Farmer's Dog, Plaid.

Partners & Team

TB

Troy Bannister

Venture Partner

Healthcare infrastructure
Health data & interoperability
APIs in clinical systems
CL

Christian Lawless

General Partner

Generative AI
Fintech
National Security
AS

Andres Sucre

Venture Partner

Supply chain & logistics technology
Cross-border trade
LatAm–U.S. expansion
EJ

Erin James Collard

Operating Partner

Fintech
Enterprise software
Financial scale & partnerships
EM

Eugene Marinelli

Operating Partner / Partner

Software infrastructure
Cloud
Highly regulated industries (government, healthcare, financial services)

Industry Focus

Invests In

Fintech
Marketplace
SaaS
Developer Tools

Portfolio Companies (8)

Other

LE

LendingClub

Fintech
TH

The Farmer's Dog

Commerce/DTC
PL

Plaid

Fintech infrastructure
TH

The Future of Expense Management

TH

The Future of Software Engineering

BU

Building the Future of Mortgage Infrastructure

LE

Lending Reimagined

MA

Machine Learning Features in Hours vs Months

How to pitch Conversion Capital
  • Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
  • Lead with your fit in Fintech, Marketplace, SaaS — the sectors they actively back.
  • Size your ask to their typical $250K – $2.0M check.
  • Address your outreach to a specific partner, such as Troy Bannister, Venture Partner.
  • A warm introduction beats a cold email. Get matched and request an intro.

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Frequently Asked Questions

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