Consumer Advantage Capital
Consumer Advantage Capital is a Pre-Seed, Seed venture capital firm based in Chicago, IL investing in Other, Consumer, Food / AgTech. The firm typically writes $100K–$200K checks and has 27 portfolio companies in our records.
- Check size
- $100K–$200K
- Portfolio
- 27 companies on record
- Partners
- 12 listed
- Stage
- Pre-Seed, Seed
- Sectors
- Other, Consumer, Food / AgTech, AI / ML
- HQ
- Chicago, IL
- AUM
- Not in our records
Last verified: 2026-08-25
Pre-Seed, Seed
$100K – $200K
27+ companies
12 partners
Investment Thesis
Investing in disruptive consumer service models and retail innovations that offer significant value to end-consumers.
How Consumer Advantage Capital invests
Consumer Advantage Capital is a vc firm based in Chicago, IL. The firm invests at the Pre-Seed, Seed stages, with a focus on Other, Consumer, Food / AgTech, AI / ML. It does not invest in Biotech.
Consumer Advantage Capital typically writes checks of $100K–$200K per investment.
Consumer Advantage Capital has backed 27 companies in our records, including DealMaster, Power Gen Components, Pacha Soap Co..
Partners & Team
Rachel Branson
Vice President of Underwriting
Rachel Kim
GP
Jeff DePlanty
Investment Team
Industry Veteran
Industry Focus
Invests In
Does Not Invest In
Portfolio Companies (27)
Other
DealMaster
Power Gen Components
Pacha Soap Co.
Opendorse
Malone’s CNC Machining
Mario’s Westside Market
North End Teleservices, LLC
Lockers Manufacturing
Commercial Specialty Truck Holdings
mSeed Group
- •Raising at Pre-Seed, Seed? You're squarely in their sweet spot.
- •Lead with your fit in Other, Consumer, Food / AgTech — the sectors they actively back.
- •Size your ask to their typical $100K – $200K check.
- •warm intro preferred
- •Address your outreach to a specific partner, such as Michael Lessa, Vice President of Finance.
- •A warm introduction beats a cold email. Get matched and request an intro.
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