AT

Athlete Ventures

VC
Chicago, ILWebsite

Athlete Ventures is a Seed venture capital firm based in Chicago, IL investing in Other, AI / ML, Consumer. The firm typically writes $1.0M–$2.0M checks and has 6 portfolio companies in our records.

How to approach: cold outreach ok
Stage

Seed

Check Size

$1.0M – $2.0M

Portfolio

6+ companies

Team

3 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Focuses on startups that leverage technology to enhance athlete and team performance as well as their marketing reach and fan engagement.

How Athlete Ventures invests

Athlete Ventures is a vc firm based in Chicago, IL. The firm invests at the Seed stage, with a focus on Other, AI / ML, Consumer, Fintech, SaaS. It does not invest in Media.

Athlete Ventures typically writes checks of $1.0M–$2.0M per investment.

Athlete Ventures has backed 6 companies in our records, including SportsIQ, Overtime, StatusPRO.

Meet the Team

JK

Jordan Keller

Managing Director

SportsTech
Marketing Tech
AV

Athlete Ventures

Firm

Investment
Sports
Startups
MR

Marion Reichel

Investment Director

Investment

Industry Focus

Invests In

Other
AI / ML
Consumer
Fintech
SaaS

Does Not Invest In

Media

Portfolio Companies (6)

Other

SP

SportsIQ

SportsTech
OV

Overtime

Sports Media & Entertainment·Series C / Series D·Athlete Ventures Fund I / Co-investment vehicle

A sports media brand and league creator building the next generation of sports networks for Gen Z and Millennial fans.

ST

StatusPRO

Sports Tech, Virtual Reality, Gaming·Seed / Series A·Athlete Ventures Fund I

A sports technology and gaming company that uses real-time player data to create holographic training and gaming experiences.

PL

Players' Lounge

Gaming & Esports·Seed·Athlete Ventures Fund I

A social gaming platform that allows gamers of all skill levels to compete in head-to-head matches and tournaments for prizes.

MI

Mitchell & Ness

Consumer Goods, Apparel·Growth / Private Equity·Athlete Ventures Special Purpose Vehicle (SPV)

A nostalgic streetwear and sports apparel brand known for authentic vintage jerseys and lifestyle apparel.

DI

Dibbs

Fintech, Collectibles·Seed / Series A·Athlete Ventures Fund I

A real-time fractional marketplace for sports cards and collectibles, allowing users to buy and sell fractions of physical assets instantly.

How to pitch Athlete Ventures
  • Raising at Seed? You're squarely in their sweet spot.
  • Lead with your fit in Other, AI / ML, Consumer — the sectors they actively back.
  • Size your ask to their typical $1.0M – $2.0M check.
  • cold outreach ok
  • Address your outreach to a specific partner, such as Jordan Keller, Managing Director.
  • A warm introduction beats a cold email. Get matched and request an intro.

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