AT

Athlete Ventures

VC
Chicago, ILWebsite

Athlete Ventures is a Seed venture capital firm based in Chicago, IL investing in Other, AI / ML, Consumer. The firm typically writes $1.0M–$2.0M checks and has 6 portfolio companies in our records.

Check size
$1.0M–$2.0M
Portfolio
6 companies on record
Partners
3 listed
Stage
Seed
Sectors
Other, AI / ML, Consumer, Fintech, SaaS
HQ
Chicago, IL
AUM
Not in our records

Last verified: 2026-07-10

How to approach: cold outreach ok
Stage

Seed

Check Size

$1.0M – $2.0M

Portfolio

6+ companies

Team

3 partners

Investor activity
Investments in last 12 months: 0

Investment Thesis

Focuses on startups that leverage technology to enhance athlete and team performance as well as their marketing reach and fan engagement.

How Athlete Ventures invests

Athlete Ventures is a vc firm based in Chicago, IL. The firm invests at the Seed stage, with a focus on Other, AI / ML, Consumer, Fintech, SaaS. It does not invest in Media.

Athlete Ventures typically writes checks of $1.0M–$2.0M per investment.

Athlete Ventures has backed 6 companies in our records, including SportsIQ, Overtime, StatusPRO.

Partners & Team

JK

Jordan Keller

Managing Director

SportsTech
Marketing Tech
AV

Athlete Ventures

Firm

Investment
Sports
Startups
MR

Marion Reichel

Investment Director

Investment

Industry Focus

Invests In

Other
AI / ML
Consumer
Fintech
SaaS

Does Not Invest In

Media

Portfolio Companies (6)

Other

SP

SportsIQ

SportsTech
OV

Overtime

Sports Media & Entertainment·Series C / Series D·Athlete Ventures Fund I / Co-investment vehicle

A sports media brand and league creator building the next generation of sports networks for Gen Z and Millennial fans.

ST

StatusPRO

Sports Tech, Virtual Reality, Gaming·Seed / Series A·Athlete Ventures Fund I

A sports technology and gaming company that uses real-time player data to create holographic training and gaming experiences.

PL

Players' Lounge

Gaming & Esports·Seed·Athlete Ventures Fund I

A social gaming platform that allows gamers of all skill levels to compete in head-to-head matches and tournaments for prizes.

MI

Mitchell & Ness

Consumer Goods, Apparel·Growth / Private Equity·Athlete Ventures Special Purpose Vehicle (SPV)

A nostalgic streetwear and sports apparel brand known for authentic vintage jerseys and lifestyle apparel.

DI

Dibbs

Fintech, Collectibles·Seed / Series A·Athlete Ventures Fund I

A real-time fractional marketplace for sports cards and collectibles, allowing users to buy and sell fractions of physical assets instantly.

How to pitch Athlete Ventures
  • Raising at Seed? You're squarely in their sweet spot.
  • Lead with your fit in Other, AI / ML, Consumer — the sectors they actively back.
  • Size your ask to their typical $1.0M – $2.0M check.
  • cold outreach ok
  • Address your outreach to a specific partner, such as Jordan Keller, Managing Director.
  • A warm introduction beats a cold email. Get matched and request an intro.

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