Consumer Venture Capital Firms

Pre-seed / Seed consumer-facing medtech & digital health at intersection of wearables, medical devices, and empowering self-care.

• Healthcare
• Other
• EdTech

• Pre-Seed, Seed
• $500K – $2.0M
• US
• 38 portfolio companies

Passion Capital backs pre-seed founders across the UK and Europe, typically at the idea stage. Its current focus is AI, fintech, and risk; the firm publishes an average new-investment ticket of £400,0...

• Fintech
• Other
• Marketplace

• Seed
• $250K – $2.0M
• London, United Kingdom
• 21 portfolio companies

An emerging AI-focused micro-fund investing in foundational models and applied AI for SaaS and e-commerce infrastructure.

• AI / ML
• SaaS
• Other

• Pre-Seed, Seed
• $500K – $3.0M
• San Francisco, CA
• 2 portfolio companies

Early-stage firm focused on software and marketplace businesses with operational leverage. Commerce-adjacent SaaS and workflow automation can fit well when the buyer is a business user.

• SaaS
• Other
• Marketplace

• Pre-Seed, Seed
• New York, NY
• 2 portfolio companies

Focuses exclusively on early-stage startups innovating in the pet care and services ecosystem, with an emphasis on platforms addressing gaps in pet ownership, health, and services.

• Other
• Marketplace
• Consumer

• Pre-Seed, Seed
• $250K – $750K
• Austin, TX
• 2 portfolio companies

Invests solely in PetTech startups enhancing pet care experiences for owners and service providers.

• Other
• Marketplace
• Consumer

• Seed
• $250K – $750K
• London, UK
• 8 portfolio companies

Invests in B2B marketplaces and compliance infrastructure that streamline high-regulation industries, focusing on seed-stage startups leveraging technology for regulatory challenges.

• Other
• Developer Tools
• SaaS

• Seed
• $500K – $2.0M
• Austin, TX
• 8 portfolio companies

Peak Capital exclusively invests in marketplaces, SaaS, and e-commerce platforms driving user-centric value creation.

• Marketplace
• SaaS
• Other

• Seed, Series A
• $200K – $3.0M
• Amsterdam, Netherlands
• 63 portfolio companies

Dedicated to investing in scalable B2B SaaS and e-commerce ventures in Canada, with an emphasis on creating strong long-term partnerships.

• SaaS
• Other
• Enterprise

• Seed, Series A
• $1.0M – $3.0M
• Toronto, Canada
• 64 portfolio companies

Pear invests at pre-seed and seed, backing founders across AI, consumer, SaaS and enterprise technology, healthcare, deep tech, fintech, biotech, and climate tech.

• SaaS
• Developer Tools
• AI / ML

• Seed
• $250K – $6.0M
• Menlo Park, California, United States
• 6 portfolio companies

Supporting startups that innovate in sports and mobility, particularly for youth, to promote an active lifestyle using cutting-edge design and technology.

• Consumer
• Other
• Healthcare

• Seed
• $250K – $2.0M
• Austin, TX
• 2 portfolio companies

Aims to disrupt traditional commerce through peer-to-peer marketplace innovations.

• Marketplace
• Other
• Consumer

• Seed
• $750K – $2.5M
• Stockholm, Sweden
• 18 portfolio companies

Investing in marketplaces and SaaS solutions that empower freelancers, remote teams, and hiring networks.

• SaaS
• Marketplace
• Other

• Seed
• $100K – $600K
• Stockholm, Sweden
• 17 portfolio companies

Early-stage VC fund exclusively investing in startups redefining the Future of Work, with a focus on HR tools, leadership development, and knowledge worker productivity.

• Other
• SaaS
• Consumer

• Seed, Pre-Seed
• $500K – $3.0M
• Copenhagen, Denmark
• 4 portfolio companies

Investing in technology to revolutionize the HR and people-ops sector with a focus on SaaS and wellbeing tools.

• Other
• SaaS
• Developer Tools

• Pre-Seed, Seed
• $500K – $3.0M
• Chicago, IL
• 8 portfolio companies

Focuses on advanced computer vision, AR systems, and AI tools for improving immersive user experiences in consumer and enterprise products.

• Other
• AI / ML
• Enterprise

• Seed, Series A
• $1.0M – $5.0M
• Toronto, Canada
• 2 portfolio companies

Percolate Ventures focuses on innovative startups creating new paradigms in FoodTech and marketplaces that foster unique consumer experiences.

• Food / AgTech
• Marketplace
• Consumer

• Pre-Seed, Seed
• $250K – $750K
• Boston, MA
• 5 portfolio companies

Focus on early-stage B2B marketplaces, SaaS platforms, and innovative tools driving customer acquisition and sales performance.

• SaaS
• Other
• Marketplace

• Seed, Pre-Seed
• $750K – $3.0M
• Atlanta, GA
• 2 portfolio companies

Focuses on consumer apps that improve personal health and wellness through AI and digital innovation.

• Healthcare
• Other
• Consumer

• Pre-Seed, Seed
• $50K – $150K
• Chicago, IL
• 1 portfolio company

Supports early-stage PetTech startups leveraging digital tools to enhance pet care services with scalable consumer-centric models.

• Other
• Consumer

• Pre-Seed
• $50K – $250K
• Austin, TX
• 2 portfolio companies

A micro-fund backing early-stage PetTech startups in Australia and globally, targeting innovations in mobile apps and consumer pet solutions.

• Other
• Consumer

• Pre-Seed, Seed
• $25K – $200K
• Sydney, Australia
• 2 portfolio companies

Focused entirely on advancing pet-related technologies and services, including innovative approaches in pet health and wellness.

• Other
• Healthcare
• SaaS

• Pre-Seed, Seed
• $250K – $3.0M
• San Francisco, CA
• 20 portfolio companies

Invests in startups revolutionizing pet ownership and care through marketplaces, platforms, and engaging digital tools.

• Other
• Marketplace
• Consumer

• Seed
• $250K – $1.5M
• Boston, MA
• 2 portfolio companies

Specialists in supporting startups innovating in the PetTech space.

• Other
• Healthcare
• Consumer

• Pre-Seed, Seed
• $150K – $1.0M
• Berlin, Germany
• 15 portfolio companies